400-600 word original articles

Unique, interesting content
Thought-provoking ideas
Well researched points of view with good references

In the areas of:
- Contact and relationship management
- Business networking
- Productivity

Keyword examples:
- Contacts
- Address book
- Relationship management
- CRM
- Privacy

Audience: 30-55, men and women in business, who build, manage and leverage their contact network
Tone of voice: researched, smart, approachable, sometimes witty