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Marketo Professional Exam - Module 1 Quiz
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What data point would you utilize to determine the winner of a subject line A/B test?
1 point
Click %
CTO %
Open %
Deliverability %
Clear selection
TRUE or FALSE: A single Marketo form can be used on multiple landing pages.
1 point
True
False
Clear selection
Which form settings allow you to capture additional information each time a known lead revisits a form?
1 point
Visibility Rules
Progressive Profiling
Required Fields
Clear selection
What areas of Marketo can house forms? (Select all that apply)
1 point
Design Studio
Analytics
Marketing Activities
Database
Admin
Your manager asks you to find out how emails are performing with a specific industry vertical, where do you go to find that information?
1 point
Engagement Stream Performance Report
Revenue Explorer
Landing Page Performance Report
Email Performance Report
Clear selection
Which asset type can be used in an engagement program stream?
1 point
Email
Hosted URL
Landing Page
Email Send Program
Clear selection
A lead has reached a specific lead score and is then marked as sales ready. Where is this indicated?
1 point
A flag in Admin
Email Permission
Lead Status
Acquisition Program
Clear selection
A marketing manager wants to know how many new names were added to the database as a result of a promotion using a Marketo landing page. Which report will provide these results?
1 point
Success Path Analyzer
Web Page Activity Report
Landing Page Performance Report
Landing Page Conversion Analyzer
Clear selection
If your goal is to generate new prospects in your database, which strategy should you use?
1 point
Email Marketing
Direct Mail
Telemarketing
Pay-per-click Advertising
Clear selection
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