Native app: App written using tools specific to the platform (e.g., Objective-C for iOS).
Hybrid app: Mobile app that embed HTML5/Web apps within a native container.
Enterprise app: Targeted towards enterprise users, or written specifically for enterprises.
Wrapping: Transforming an existing app automatically to add security.
Containerization: Using a containment SDK—such as Good Dynamics—to implement app securely.
Multi-platform: Developing corresponding app on multiple platforms (iOS, Android, etc.)