Rising Violets Project Application
Thank you for your interest in Rising Violets!

Rising Violets is NYU’s crowdfunding platform for peer-network fundraising. Through this platform, you will be able to rally a team of supporters to champion the University causes you feel most passionate about. Fundraising through Rising Violets allows you to make an impact through specific initiatives that shape the NYU community.

Perhaps you are a student organization that needs additional funding to participate in a national competition. Or, you may be an alum who wants to ensure a specific part of your NYU experience is available for the next generation of graduates. Maybe you are a faculty member looking to take 15 students on a research trip that can change lives around the globe. All of these are great examples of crowdfunding projects that could be successful through Rising Violets.

You can also browse the site and discover exciting projects from every corner of NYU that need your support.

Rising Violets projects launch in both the Fall and Spring. The timelines and deadlines are below. Please read carefully to ensure you apply in time for your desired launch. Applications submitted after the deadline will be considered for the next phase.

Fall 2023 Projects:
September 12 - Fall Deadline to Apply
October 3 - Project Startup Form Submitted
October 24 - Projects Launch
December 5 - Projects Close

Spring 2024 Projects:
January 30 - Spring Deadline to Apply
February 13 - Project Startup Form Submitted
March 11 - Projects Launch
April 23 - Projects Close

To get started, please review the project phases below and complete this application. You can expect to hear back within 7 days. If you have any questions, please contact us at risingviolets@nyu.edu.
QUIET PHASE (campaign pre-launch)

•  This phase should begin approximately 4-6 weeks before the project’s launch date.
•  This time will be spent getting your campaign ready (writing content, creating videos, compiling your email list, developing strategies, etc.).
•  Your group will have several meetings with the Assistant Director, Annual Giving to help you develop and plan your project.

ACTIVE PHASE (campaign launch)

•  This phase will last 30-45 days and constitutes the live campaign.
•  These weeks are crucial! During the campaign, team members are expected to send out at least six (6) email “asks” to their personal contact lists, make four (4) or more updates to their project page, push out asks via social media, and otherwise make themselves available to answer questions about and raise awareness around their project.

FULFILLMENT PHASE (post-campaign)

•  After the project, groups are responsible for sending out thank-you emails, final updates, and any promised perks to donors.
•  Remember—making your donors feel special now means that they will want to come back and support your next project.
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Email *
Choose the one category that is most applicable
Rising Violet users must be part of the NYU community via an academic department, student group, alum, or other official entity. Please select one of the following:
Choose one answer *
First Name *
Last Name *
Email address *
Work Phone *
Cell phone *
Department/Organziation Name *
Position/Role/Title *
Supervisor or Faculty/Staff Advisor name *
Supervisor or Faculty/Staff Advisor's email *
Supervisor or Faculty/Staff Advisor's position/role/title *
 Is your club a Student Activities Board or All University Club? *
Is this organization a registered NYU student organization?
Clear selection
Department/Organization affiliation
Rising Violet projects must support NYU's overall mission by improving our community. Crowdfunding does more than bring in funds—it also serves as a marketing tool to raise awareness of your mission. Crowdfunding is most effective for funding specific projects or campaigns but does not work well for general unrestricted fundraising. It is best to be clear and specific about what you’re trying to fund. Today’s donors want to know where their money is going and how it will make a difference.
Project Name *
Tell us about your group or organization *
Tell us about the purpose of your project *
Tell us about your target audience *
Tell us how this project will impact the institution or the greater community *
Typical crowdfunding projects raise between $2,000 - $10,000. Setting goals is key to helping you stay motivated and giving your donors a target to work towards.

Your target goal should take the following into consideration: the financial needs your project is trying to address, the size of your potential donor pool, your personal contacts, and the amount of personal effort devoted to the project from your project team. It is best to set modest, attainable, and realistic goals—and transcend them. Your donors will be inspired to support a project if it reflects success and momentum.

Industry practices state that most projects generate approximately $1,000 per team member when each team member can develop a list of 10 personal contacts. For example, a team of 5 people would need 50 contacts. A safe goal in that example would be $5,000.  If your project requires over $10,000 in support, we strongly recommend identifying 70 - 80% of your funding source prior to project launch.
Total estimated cost of the project *
Amount already raised (if applicable) *
Estimated crowdfunding dollar goal *
List any additional organization fundraising activities and dates
Why do you think you'll be successful in achieving your financial goal? *
Is the project funding urgent (time dependent)? *
Do you have an existing gift account with the University for accepting your donations? *
You may need to verify this with your departmental financial officer.
What is your gift allocation number? *
Ideally, when would you like to launch the live phase of your project? *
Department Financial Officer Name *
This person must be a University Staff Member.
Department Financial Officer Email *
Crowdfunding relies on personal networking—your best supporters love NYU, but they REALLY love you and your project. Crowdfunding is a peer-to-peer solicitation rather than an institutional solicitation. You can use your personal, group, department or team’s email lists, Facebook pages, Twitter feeds, LinkedIn groups, etc. to promote your project. It’s best to bring your own “crowd.” If you or your team do not have a pre-existing audience (personal or otherwise), then crowdfunding might not be the best platform to raise money for your project.
Organization/Department Website or Blog *
Organization/Department Facebook Page *
Organization/Department Twitter Page *
Number of relevant email contacts *
Number of Facebook followers *
Number of Twitter followers *
Average number of Facebook posts per week *
Average number of Twitter posts per week *
Project campaigns run for 30-45 days but projects require a full 10-12 weeks of focused, intense work before and after the campaign. The project creator will need to provide updates and remain actively engaged (new videos, social media postings such as Twitter and Facebook, campus events, and email). It is recommended that the project creator commit 1 hour per day and each team member commit 30-60 minutes per day for the length of the active campaign.
How many team members do you have who will actively help you promote the project via email and social media? *
We recommend a minimum of 5 project team members
Will your team need to reach out to recent graduates and/or former members to enlist their financial support? *
If you answered "yes" in the question above, please describe your plan for reaching this segment of your audience.
Please give any other information that may be useful for determining your potential success in promoting your project.
The best way to get donors to support your cause through crowdfunding is to create an emotional and compelling fundraising page.  It is best to use pictures and videos to tell a convincing and irresistible story, as well as to explain exactly how much money you need and how the money will be used.
NOTE: *The video does not need high-production value; “grass roots” videos work well for crowdfunding because they are authentic and compelling. Departments or organizations can shoot their own video using an iPad or camera.
Do you have images to include for the project?
Clear selection
If not, do you have capabilities to create or obtain images for the project?
Clear selection
Do you have a video to include for the project?
Clear selection
If not, do you have capabilities to create a video to communicate goals, objectives, and the need for your crowdfunding campaign?
Clear selection
Most campus departments have a communications specialist. This specialist can provide design and marketing assistance to increase your project’s success.
Have you informed your department's communications specialist about your project application submission (if applicable)?
Clear selection
Have you informed your department's leadership (Dean, Vice Chancellor, Executive Director, etc.) about your project application submission?
Clear selection
What is your department's communications specialist's name, email address, and contact number (if applicable)?
Please allow 2 weeks for your application review. We will be in touch with you once the review process is complete.
We appreciate your interest in Rising Violets and will be contacting you shortly about your project application.
A copy of your responses will be emailed to the address you provided.
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