Rising Violets Project Application

Thank you for your interest in Rising Violets!

Rising Violets is NYU’s crowdfunding platform for peer-network fundraising. Through this platform, you will be able to rally a team of supporters to champion the University causes you feel most passionate about. Fundraising through Rising Violets allows you to make an impact through specific initiatives that shape the NYU community.

Perhaps you are a student organization that needs additional funding to participate in a national competition. Or, you may be an alum who wants to ensure a specific part of your NYU experience is available for the next generation of graduates. Maybe you are a faculty member looking to take 15 students on a research trip that can change lives around the globe. All of these are great examples of crowdfunding projects that could be successful through Rising Violets.

You can also browse the site and discover exciting projects from every corner of NYU that need your support.

To get started, please review the project phases below and complete this application. If you have any questions, please contact us at risingviolets@nyu.edu.

3 PHASES OF A PROJECT
QUIET PHASE (campaign pre-launch)

• This phase should begin approximately 4-6 weeks before the project’s launch date.
• This time will be spent getting your campaign ready (writing content, creating videos, compiling your email list, developing strategies, etc.).
• Your group will have several meetings with the Associate Director, Digital Initiatives to help you develop and plan your project.

ACTIVE PHASE (campaign launch)

• This phase will last 30-45 days and constitutes the live campaign.
• These weeks are crucial! During the campaign, team members are expected to send out at least six (6) email “asks” to their personal contact lists, make four (4) or more updates to their project page, push out asks via social media, and otherwise make themselves available to answer questions about and raise awareness around their project.

FULFILLMENT PHASE (post-campaign)

• After the project, groups are responsible for sending out thank-you emails, final updates, and any promised perks to donors.
• Remember—making your donors feel special now means that they will want to come back and support your next project.

    PROJECT CATEGORY

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    PROJECT CREATOR | PERSONAL INFORMATION

    Rising Violet users must be part of the NYU community via an academic department, student group, alum, or other official entity. Please select one of the following:
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    STUDENT ORGANIZATION INFORMATION (if applicable)

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    PROJECT INFORMATION | GENERAL

    Rising Violet projects must support NYU's overall mission by improving our community. Crowdfunding does more than bring in funds—it also serves as a marketing tool to raise awareness of your mission. Crowdfunding is most effective for funding specific projects or campaigns but does not work well for general unrestricted fundraising. It is best to be clear and specific about what you’re trying to fund. Today’s donors want to know where their money is going and how it will make a difference.
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    PROJECT INFORMATION | FINANCIAL

    Typical crowdfunding projects raise between $2,000 - $10,000. Setting goals is key to helping you stay motivated and giving your donors a target to work towards. Your target goal should take the following into consideration: the financial needs your project is trying to address, the size of your potential donor pool, your personal contacts, and the amount of personal effort devoted to the project from your project team. It is best to set modest, attainable, and realistic goals—and transcend them. Your donors will be inspired to support a project if it reflects success and momentum. Industry practices state that most projects generate approximately $1,000 per team member when each team member can develop a list of 10 personal contacts. For example, a team of 5 people would need 50 contacts. A safe goal in that example would be $5,000. If your project requires over $10,000 in support, we strongly recommend identifying 70 - 80% of your funding source prior to project launch.
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    PROJECT INFORMATION | SOCIAL MEDIA

    Crowdfunding relies on personal networking—your best supporters love NYU, but they REALLY love you and your project. Crowdfunding is a peer-to-peer solicitation rather than an institutional solicitation. You can use your personal, group, department or team’s email lists, Facebook pages, Twitter feeds, LinkedIn groups, etc. to promote your project. It’s best to bring your own “crowd.” If you or your team do not have a pre-existing audience (personal or otherwise), then crowdfunding might not be the best platform to raise money for your project.
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    PROJECT INFORMATION | TEAM PARTICIPATION

    Project campaigns run for 30-45 days but projects require a full 10-12 weeks of focused, intense work before and after the campaign. The project creator will need to provide updates and remain actively engaged (new videos, social media postings such as Twitter and Facebook, campus events, and email). It is recommended that the project creator commit 1 hour per day and each team member commit 30-60 minutes per day for the length of the active campaign.
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    PROJECT MATERIALS

    The best way to get donors to support your cause through crowdfunding is to create an emotional and compelling fundraising page. It is best to use pictures and videos to tell a convincing and irresistible story, as well as to explain exactly how much money you need and how the money will be used. NOTE: *The video does not need high-production value; “grass roots” videos work well for crowdfunding because they are authentic and compelling. Departments or organizations can shoot their own video using an iPad or camera.
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    DEPARTMENTAL SUPPORT

    Most campus departments have a communications specialist. This specialist can provide design and marketing assistance to increase your project’s success.
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    APPLICATION PROCESS

    Rising Violets is in its pilot phase - we're currently testing and refining our crowdfunding process with a few hand-picked projects. Please allow 2 weeks for your application review. We will be in touch with you once the review process is complete.

    THANK YOU!

    We appreciate your interest in Rising Violets and will be contacting you shortly about your project application.