Northwest Area Branding Survey
How do you refer to the Northwest Area Community currently?
Your answer
If you could name the area, what would you call the Northwest Area Community?
Your answer
Six words that describe the ideal NW brand? [Ex. Possibilities, Joy, Happiness, Tough, Fun, etc.]
Your answer
In your opinion, how does the future, ideal NW brand’s image fall between these opposing characteristics?
Masculine or Feminine?
Masculine
Feminine
Simple or Intricate?
Simple
Intricate
Grey or Color?
Grey
Color
Conservative or Extravagant?
Conservative
Extravagant
Approachable or Authoritative?
Approachable
Authoritative
Necessity or Luxury?
Necessity
Luxury
Fun or Serious?
Fun
Serious
Professional or Casual?
Professional
Casual
Modern or Classic?
Modern
Classic
Sporty or Elegant?
Sporty
Elegant
Extreme or Safe?
Extreme
Safe
Modern or Traditional?
Modern
Traditional
Unique or Standard?
Unique
Standard
What colors should represent the NW brand?
What colors SHOULD NOT represent the NW brand? [Chose only one]
What 5 words would you use to describe the NW community’s brand image? [Check only five]
What 5 attributes and/or emotions do you want associated with the NW brand? [Check only five]
How would you describe the new NW community brand to a friend? The NW brand is
Your answer
Refering to the examples below, which design “style/type” would you choose to best represent the NW Community? Please rank your preference for BEST (9) to LEAST (1).
Captionless Image
9
8
7
6
5
4
3
2
1
Logo Type
Pictorial
Abstract
Emblem
Web 2.0
Contemporary
Classic
Detailed
Illustration
Created by Woolridge Impact Marketing Group
Office (317) 685-1200 Fax (317) 222.3000
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