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DraftKings Survey - User Experience & Industry Insights
An academic research study focused on business strategy within the sports betting industry, specifically examining user experience, engagement, and market dynamics related to DraftKings.
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* Indicates required question
How often do you use DraftKings for sports betting?
*
Daily
Weekly
Monthly
Every 2-3 months
1-2 times per year
Never
What is your motivation in using DraftKings? (select all that apply)
Potential to make money
Entertainment/excitement
Social activities (e.g. betting with friends)
Increased interest in watching sports
Promotions/Bonuses
I have never used DraftKings
Other:
How do you feel about DraftKings compared to other sports betting platforms?
Much more satisfied
Somewhat more satisfied
About the same
Somewhat less satisfied
Much less satisfied
Other:
Clear selection
What do you like most about DraftKings? (select all that apply)
User-friendly mobile app
Variety of betting options
Live in-game betting
Competitive odds
Promotions and rewards
Fantasy sports integration
I have never used DraftKings
Other:
What would you most like to see improved on DraftKings?
Better odds or payouts
Easier withdrawal/deposit options
More sports or betting markets
Improved customer service
More promotions and bonuses
I have no suggestions to improve DraftKings
Other:
Clear selection
What do you like most about DraftKings compared to other platforms?
Live in-game betting
Variety of promotions and bonuses
Fantasy sports integration
Mobile betting experience
Other:
Clear selection
What other sports betting platforms do you use (if any)? Why do you use them?
Your answer
What is your age group?
*
Under 18
18-20
21-30
31-40
41-50
51-60
61+
Prefer not to say
What is your gender?
*
Male
Female
Non-binary
Prefer not to say
Other:
What is your average income?
*
$24,999 or less
$25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$124,999
$125,000-$149,999
$150,000 or more
Prefer not to say
What is the highest level of education you have completed?
*
High school diploma or equivalent
Some college, no degree
Associate's degree
Bachelor's degree
Master's degree
Doctorate or professional degree
Prefer not to say
Other:
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