Seminar on “Fundraising Strategies for Startups and SMEs”
Speakers :
Ms. Natalie Tam (譚寶瑩)
Founder and CEO, Unicorn Financial

Mickey (尹思哲)
Journalist and Writer of technology features

Mr. Joseph Lo (羅祖樑)
Startup and Business Advisory


(Course Code : 252019)


About the Seminar :

Start-up entrepreneurs are people with visions in specialist areas they are focusing on and niche services they are offering. However, they are less experienced in soliciting funding support from investors and communicating their messages across. Unicorn Financial Company Limited is delighted to host a seminar for SME and startup entrepreneurs on fundraising strategies suitable for Hong Kong startups. At the seminar, participants will hear from financial market participants with insights and experiences in fund-raising channels and strategies for startups and SMEs.

We believe we can offer to participants the following key takeaways:
- An introduction to and updates of the business and regulatory environment in Hong Kong and the
Greater Bay Area, what works the best and what are more feasible than others;
- Preferences of the authorities and investors, policies and investor appetites startup entrepreneurs
can capitalize on to drive their businesses to grow faster;
- Opportunities to establish connections with key participants with financiers, investors and other
business owners for further cooperation and collaborations in future;
- Effective ways in communicating with private equity investors and useful steps in building
company profiles that help position their ventures more accurately.

Topics to be covered at the seminar:
1. An overview of the business environment for start-ups in different industries in Hong Kong
2. Resources available for start-ups: government funding/subsidies; private-sector funding
3. Insights in applying for and securing government funding
4. Applying for government subsidies for start-ups in the Greater Bay Area (the “GBA”)
5. Securing private equity support in the GBA, industry trends, funding structures,
investor involvements, exit strategies
6. How to prepare yourself for presentation with investors
7. Effective ways of getting positive publicity to entice potential investors and customers


Date: 20 September 2019 (Friday)
Time: 7:00pm – 9:00pm (6:45pm Registration)
Venue: RSM Hong Kong Office
29/F, Lee Gardens Two, 28 Yun Ping Road,
Causeway Bay, Hong Kong
Medium: Cantonese, Handout in English
CPD Hours: 2 hours
Enrolment Fee: HK$130 (Member or Associate of AHKA)
HK$130 (Member of CPA Canada (HK))
HK$220 (Non-member)


About the Speakers:

Ms. Natalie Tam (譚寶瑩)
Founder and CEO, Unicorn Financial

As the founder of Unicorn Financial, Natalie has accumulated two decades of experiences in professional financial communications for listed companies and major corporates. She is well-connected with veteran investors in the start-up investment area, business associations and chambers of commerce, and relevant government officials who start-up entrepreneurs will find useful to establish connections with. Established in 2017, Unicorn Financial is a specialist financial communications consultancy focusing on publicity and knowledge sharing needs of entrepreneurial start-ups as they progress through different stages of their business development lifecycles. Unicorn Financial aspires to provide the best-in-class strategies and execution roadmaps to help businesses engage and communicate with existing and potential investors, target users of their products and services, professional services and market access intermediaries.


Mickey (尹思哲)
Journalist and Writer of technology features

Mickey was previously Technology News Editor of Hong Kong Economic Journal, where he established a startup beat covering news in this area. Mickey has been tracking the development of the technology start-up sector in Greater China in the last decade. He has deep understandings in how the internet industry evolves in this part of the world, who the movers and shakers are in this industry, who are doing what and who are funding whom in which projects. Mickey is the author of three blockbuster books about stories in this area: Web 2.0大引爆、創業起義 and初創起義.


Mr. Joseph Lo (羅祖樑)
Startup and Business Advisory

Joseph has two decades of experience as an entrepreneur and private entity investment professional. Most recently, he was Managing Partner of Valeo Strategic Investments, the private investment arm of a prominent Macau family office. Joseph led Valeo Strategic to invest, or co-invest alongside other MNCs in Asia, in a broad range of sectors including logistics services and properties, industrial catering, and education technology. Joseph was a financial journalist, most notably covering Asian conglomerates and the airline industry for the South China Morning Post.
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