Product Survey
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Product Concept
Please read the following description of a new product concept:
Fortress for Men
Paying homage to the WWII B-17 "Flying Fortress" and the heroes that flew them, a new line of men's grooming products will soon be available. Just like the B-17, Fortress will offer products men can count on.

Premium ingredients. All-Natural. Made in the USA.

Each scent is identified with a historic name such as Our Gal Sal, Memphis Belle, Sentimental Journey, etc. The traditional 'nose art' from these planes is also memorialized on the labeling and packaging. Though each scent has its own individuality, all products share the same quality. Fortress is designed to get the job done - every time.

From beard products like oils and balms, to shaving products like conditioners and soaps, a man can count on Fortress: reliability is built-in.

Overall, what is your reaction to the described Fortress brand? *
Poor
Excellent
Based on the description, how would you rate Fortress on the following attributes *
Not at all
Not very
Neutral
Somewhat
Very
High Quality
Expensive
A brand I can trust
A good value
Based on the description, which of the following best describes your need for Fortress products? *
Overall, how interested are you in buying Fortress products if they were available? Please check one. *
Not at all interested
Extremely Interested
What brands of Men's Grooming products have you used? (check all that apply *
Required
Did you try a sample of Fortress products? *
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