Global volume photography survey 2020
This global market trend survey is intended for professionals engaged in the volume photography industry, photographing kindergartens, schools and sport.

Although we share many of the same challenges in our micro niche photographing kids, we tend to solve them differently and with different outcomes. The intention behind the survey is to highlight the similarities and differences in how volume photography is organized and managed in different countries across the globe.

This new insight will give us all a better understanding of important trends affecting our industry, and also give you new ideas on how to develop and future-proof your business.

This survey is conducted by Netlife AS in cooperation with SPAC Europe (, an international school - and sport photography conference which was meant to be held in Cologne, Germany May 28th 2020 in partnership with Photokina. Since Photokina is postponed to 2022, the conference is also postponed.

While we understand that the photography community will be disappointed, we look forward to bringing many of the elements of the SPAC experience to life during the fall, using online videos and content.

The summary of this survey will be included as part of the coming online content and also sent to you by email during fall 2020. The cut off date for this survey will be October 1. 2020.

Your individual answers are 100% confidential, and the result will be published on a general level of all collected data per country.

The survey takes about 10 minutes to complete and the majority of questions are multiple choice, related to your day-to-day operation.

The questions in this survey are divided into five sections containing questions related to photoday, workflow, sales, products, complementary products and how we can form the future as a united industry.

PS! The survey do not contain any questions related to your business advantages which are considered confidential. Your survey data will not be stored, until you give consent by finalizing the survey. This mean you can opt-out at any time.

Please help me spread the word about this survey, to receive as much valid data as possible. I would appreciate if you can post this direct link to the survey in all your social networks.

Thank you for your participation!

Best regards,
Harri Olkinuora
Head of sales and marketing

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Email *
Name *
Which country are you from? *
What is your primary business (jobtype with the largest volume)? *
Select one option only. Volume is defined as amount of subjects photographed. If you have one secondary school of 1000 children, but you also photograph 15 kindergartens with 50 children, you select the secondary school as primary jobtype.
Do you also photograph other jobtypes? *
Multiple selection
How many schools/clubs do you photograph annually? *
Select one option related to your primary jobtype. Schools are also defined as preschool/kindergarten/nursery in the rest of the questions.
What is the average amount of subjects per job you photograph individually for your primary jobtype? *
E.g. If the average amount of students in primary school is 350 students, you type in 350. Just give an estimate so we can calculate the amount of subjects you photograph annually in your primary jobtype.
How many full-time employees do you have? *
How many seasonal employees or contractors? *
Where do you print/produce your products? *
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