Google's Panda update was also known as the _____ update. *
What is the most important heading tag on a page? *
Your answer
How do you recover from Panda? *
Your answer
Which link is more likely to pass the most value? *
What ranking factor traditionally has the largest impact on rankings? *
How do you recover from Penguin? *
Your answer
Mobile-first indexing means links that only appear on desktop may not be indexed. *
TF-IDF analysis identifies words that are semantically related to a keyword. *
Which of the following queries lists all web pages indexed by a particular search engine? *
Of the items listed below, what is the single most important on-page SEO factor? *
How do you recover from a manual link penalty? *
Your answer
How would you explain a ranking drop to a client?
*
Describe the steps you would take to perform a comprehensive competitor analysis for a client in a specific industry, and how this builds toward an SEO strategy. *
Your answer
What are the best practices for keyword research, and how would you explain these to a client?
*
Your answer
Outline the key components of a successful SEO strategy for a new client, and how you would communicate this to them.