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GO Virginia -- Grower & Winemaker Survey
For grape growers and winemakers in
GO Virginia Region 9
. Please note that
survey responses will be kept confidential
and
individual responses will not be published
. This data is critical to our report on the challenges facing our region's wineries as they work to scale up their business. Any questions may be forwarded to our consulting team by email to hello@mwjbrown.com.
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* Indicates required question
Email
*
Your email
What is your job title? (select all that apply)
*
Owner
CEO/GM
Winemaker
Vineyard Manager
Wine Club Manager
Tasting Room Manager
Wine/Hospitality Director
Other:
Required
In which county are you located? *Use "other" for unlisted counties
*
Choose
Albemarle
Culpeper
Fauquier
Fluvanna
Greene
Louisa
Madison
Nelson
Orange
Rappahannock
Other
Which of the following does your business include? (select all that apply)
Estate vineyard
Off-site vineyard under your management
Wine production facility on-site
Tasting room
Event venue
Other:
How many years has your Tasting Room been open?
Choose
n/a
1
2
3
4
5
6-10
11-15
16-20
20+
How much tax revenue did your business remit to your locality in 2023 in the form of real estate tax, business property tax, etc? ($00.00) *this figure will only be used in aggregate and will be kept confidential
Your answer
What was your approximate 2023 case production? *excluding any contract winemaking production
1-1,000 cases
1,000-2,500 cases
2,500-5,000 cases
5,000-7,500 cases
7,500-10,000 cases
10,000-15,000 cases
15,000-20,000 cases
20,000-25,000 cases
25,000+ cases
Clear selection
If you have your own winery, do you have existing capacity for increased production if desired?
Yes
No
Other:
Clear selection
What is your average retail bottle price?
$15-$20
$20-$25
$25-$35
$35-$45
$45-$50
$50-$55
Over $55
Clear selection
What is the cost of your highest priced bottle? ($00.00)
Your answer
What is the cost of your lowest priced bottle? ($00.00)
Your answer
What is your average whole discount per bottle as a percentage? (00%)
Your answer
How many days of the week are you open?
Choose
1
2
3
4
5
6
7
Changes seasonally
n/a
How many months are you open per year?
Choose
1
2
3
4
5
6
7
8
9
10
11
12
How would you describe your 2023 wine sales year?
Most disappointing year since your business started
One of the more disappointing years
Somewhat disappointing
Neither good nor bad
Somewhat good
One of your better years
Best year since your business started
Clear selection
What percentage of your 2023 sales were out of state through shipping?
Your answer
What percentage of your 2023 sales were out of state through distribution?
Your answer
What percentage of your 2023 sales werefrom visitors to your Tasting Room?
Your answer
What percentage of your 2023 sales were from your Wine Club?
Your answer
What percentage of your 2023 sales were from your online store?
Your answer
What percentage of your 2023 sales were from wines sold in distribution?
Your answer
What percentage of your wine volume produced was sold in distribution in 2023?
Your answer
What options do you offer in your tasting room?
Guided tastings (walk-in visitors)
Guided tastings (reservation only)
Reserve/elevated tasting experiences
Tasting flights/self-guided tastings
Glass/Bottle Sales
Winery/vineyard tours
Table service
Limited food menu
Full in-house restaurant
Other:
What group size will you accept with no reservations required?
Choose
Reservations are never required
Reservations required for all visitors
5
6
7
8
9
10
11
12
13
14
15
16
17+
If you offer tastings, what is the average price per tasting?
Your answer
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