The AutoZone Liberty Bowl is proud to honor Donald Dell, an innovator in the worlds of tennis and sports business. Dell was instrumental in co-founding the Association of Tennis Professionals (ATP). He pioneered national television coverage of tennis and became a familiar face and voice providing commentary for PBS and NBC television. Dell’s passion for the business side of tennis made him one of the game’s most prolific power brokers and an industry leader. He is recognized as one of the “fathers” of sports marketing and athlete representation. Dell founded ProServ, a worldwide sports marketing firm. He represented many of the world’s top tennis players, including Arthur Ashe and Stan Smith. Outside of tennis, he was NBA star Michael Jordan’s first lawyer/agent. Dell has been an energetic philanthropist for many years, raising millions of dollars for medical research, scholarships, education and youth tennis. Following Arthur Ashe’s death, he co-founded the Arthur Ashe Foundation.
