GHI Story and Messaging Survey
As follow up to the recent email from Lindsay Hutter, thank you for participating in the Goodwin House Incorporated (GHI) Story and Messaging Survey. Your input will contribute to an updated Messaging Platform for GHI and connect a wide range of stakeholders and audiences to who we are today and who we aspire to become as we advance our mission, vision and new Strategic Plan.
This survey will take approximately 15-20 minutes to complete. Please provide as much detail as you would like for each answer. If you have any questions at all about the survey, please reach out to our project advisor, Lee Lynch, at leetomlynch@gmail.com or 571-214-8799). Thank you in advance for your time and thoughtful responses!
Name *
Your answer
Email Address *
Your answer
1. What would you say is unique and differentiating about Goodwin House today? *
Your answer
2. Do you believe those factors will also be differentiating for the organization in the future? Why or why not? *
Your answer
3. Thinking about our strengths and where our vision and Strategic Plan are leading us, what would you say are our most relevant powerful and unique attributes and assets to guide us into the future? *
Your answer
4. What new attributes and assets do we need to aspire to in order to enhance our mission and vision and achieve the goals of the strategic plan? *
Your answer
5. Who would you say we are as an organization? *
Your answer
6. Who would you say we are not, and why is that important? *
Your answer
7. As you look across our region, the country and society with its increasingly different and diverse Baby Boomer population and a growing set of formidable competitors, what do you believe will be most relevant for us to consider and that we should emphasize with our messaging relating to:
a. Prospects for our Life Plan Communities and Goodwin House at Home *
Your answer
b. Persons that would benefit from our Hospice services and any future home health or other services GHI is exploring to provide older adults living in their homes across Northern Virginia *
Your answer
c. Potential business partners with shared values and with whom we might be exploring partnerships to advance our vision, strategic plan and serve more and more diverse older adults *
Your answer
d. The current and possible future roles of the Goodwin House Foundation *
Your answer
e. Current and prospective donors to the Foundation *
Your answer
f. Now consider the same question but for internal audiences – what do you believe will be most relevant for us to consider and should be emphasized with our messaging internally? *
Your answer
8. Some within Goodwin House say we need to do more as a leader to clearly communicate our commitment to reimagining aging - what are your thoughts on the way aging is framed in our society and what might be new, more imaginative and uplifting ways to view the aging journey and the ways older adults contribute to society? *
Your answer
9. Are there words or concepts that capture more imaginative views on aging that you would encourage GHI to consider? *
Your answer
10. What about words and concepts that are disrespectful of older adults/undervalue their contributions and should be avoided? *
Your answer
11. What language do you think is important to include in communicating our desire and ability to share the hopes, dreams and curiosity about the future with older adults and further credential Goodwin House as a leader in reimagining aging? *
Your answer
12. Which specific Goodwin House programs should we emphasize and how? *
Your answer
13. Which specific Goodwin House Foundation programs should we emphasize and how? *
Your answer
14. Which partnerships should we emphasize and how? *
Your answer
15. What language should we use to communicate how Goodwin House has grown and that we have a dynamic new strategic plan that calls us to serve more and more diverse older adults and to be an innovator around the ways and places older adults live and thrive? *
Your answer
16. Is there anything else you would like to share that you think is important for us to consider as we create this messaging platform? *
Your answer
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