Propelus I-Corps at Princeton University
Propelus is a program designed for research teams to explore how your discovery can help potential customers and meet industry needs as a startup or venture.

You will learn the I-Corps Methodology, which includes:
  • Developing your Business Model – specifically Value Propositions and Customer Segments.
  • Testing your business model hypotheses by talking to potential customers.
  • Identifying which market or industry is the best first one to enter.
Participants receive up to $1,500 National Science Foundation (NSF) stipend and have the opportunity to advance to the National I-Corps program where they may receive a $50,000 NSF grant.

Check out our Explore page to learn more about I-Corps and find our full list of upcoming Programs and Events.

Apply by September 24, 2024

Propelus I-Corps hosted by Princeton University: Artificial Intelligence theme (from 9:30 AM - 12:30 PM ET, online):
  1. Tuesday, October 22, 2024
  2. Friday, October 25, 2024
  3. Friday, November 15, 2024

 See the details in our Program Description for Fall 2024 


Expectations for teams participating in the Propelus I-Corps at Princeton University Program:
  • Team members are expected to attend all sessions in full.
  • 20 (minimum) Customer Discovery Interviews are required to successfully complete the Propelus program. Interviews must be completed between Sessions 1 and 2 and Sessions 2 and 3. If you are accepted into the program, please begin to identify and schedule your initial interview candidates as early as possible to meet this requirement.
  • Participation in the program does not require you to disclose any IP. However, if you are from one of the ten institutions in our Hub and you have not yet disclosed your IP to your Tech Transfer Office (TTO) and/or filed a patent (or provisional patent, as applicable), please get in touch with your TTO point of contact to set up an initial disclosure and next steps discussion.
If you have any questions or comments, please contact Program Manager, Vanessa Calu at vcalu@princeton.edu
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Email *
Explanation of Roles
Teams consist of at least an Entrepreneurial Lead (EL) and a Technical Lead (TL):

Entrepreneurial Lead
  • The entrepreneurial lead (EL) may be 1) a university graduate student, postdoctoral scholar, undergraduate student or staff member OR 2) may be the CEO/founder/commercialization lead within the team/startup. 
  • The EL should have relevant knowledge of the technology or market and a commitment to investigate the potential opportunity for commercialization.
  • The role of the entrepreneurial lead is to drive the customer discovery process and support the transition of the technology into the marketplace if it demonstrates commercial viability.
Technical Lead
  • The technical lead is often 1) a faculty member and, if a company is formed, plays a key leadership role such as a scientific advisor or chief technical officer OR 2) the CTO/co-founder/scientific advisor within the team/startup.
  • The technical lead will often have been involved in creating the technology that forms the basis of the team’s business concept or possesses a high level of relevant technical expertise. 
  • The role of the technical lead is overall project management. 
Industry Mentor
  • The industry mentor will typically be an experienced entrepreneur, intrapreneur or corporate innovator.
  • The role of the mentor is to guide the team forward and track progress.
  • Teams do not have to identify an industry mentor prior to application, but are encouraged to do so. 
Co-ELs, co-TLs, and co-IMs are allowable, as long as all are active I-Corps team members.
Team Name or Startup Name *
How many people are on your team? *
You will enter each person's info one-by-one.
Please only list those that will be attending the sessions. 
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