“Have your cake and eat it too... with transactional pricing!”
How to balance price and volume ambitions? How to use pricing techniques to capture volume flows whilst maintaining brand and value perception? The talk will provide an overview of pricing approaches and growth levers to make the most out of each type of commercial deal, addressing both B2C and B2B environments.

ESCP Europe Business School and its Creativity Marketing Centre invite you to join an exclusive discussion on this fascinating topic. The talk will be followed by a drinks reception, allowing attendees the opportunity to meet the speaker, a distinguished cohort of marketing executives with experience across a wide range of industries, and network with other like-minded people. The event will take place on 12th October at 7.00pm at ESCP Europe's London Campus.

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