But I'm having a terribly hard time deciding on a book title. Help me by filling out the below form. Yes, I will use your input. No, I can't compensate you. :P This is a self-published endeavor on a shoestring budget. If you provide your name in the comments below and I use your original title suggestion, I will give you a S/O in the book and a free copy.
A draft description of the book is below followed by some sample book titles. I'd love your feedback on the titles.
Thank you. I appreciate you!
The market for this book is English-speaking professors worldwide who teach social media in PR or marketing. Specifically, there are 2 known primary audiences:1) Professors teaching a social media class for the first time2) Professors looking to update their existing social media class.
Secondary audiences:1) Persons wanting to teach social media in high school2) Persons wanting to teach social media in training or other programs.
When will the book be out? This fall. It will be available on Amazon in paperback and Kindle versions.
Designed around a semester-long social media project with assignments and activities that build upon each other, this book offers an end-to-end plan for building and executing a social media class from the ground up. It provides everything you need from week 1 to week 15 to turn your class into a hands-on, engaged learning environment where your students will take on a client and build and execute a social media plan. Your students will learn by doing.
The social media environment is transforming at lightning speed. Students must learn more than software skills. That’s why the book follows the What, Why, How, Do, Reflect framework which aims to teach students adaptable knowledge and skills and ever-lasting abilities such as critical thinking, problem solving, creative thinking, and ethical decision-making.
The economic realities of higher education make it challenging for professors to provide an education due to a lack of access to software and resources. Costly software and access to external clients are nice but not needed. This book shows you how to deliver a high quality, experiential class on a shoe-string budget.
Both new and experienced professors will enjoy this book.
In the Department of Communication, he is the concentration coordinator of the Strategic Communication concentration, which focuses on the intersection of public relations and social media. Classes he teaches or has taught include: Social Media, Politics & Social Media, Principles of PR, Strategic Campaigns, Communication Theories, Communication Research Methods, Applied Communication Research, Communication & New Media, Writing Across Platforms, Introduction to Mass Communication, Public Speaking, New Communication Technology.
Dr. Kushin began researching social media, politics, and civic life in the 2006 midterm election. He has presented his research at many national and international conferences and via the United States State Department. A full list of his publications and presentations is available at MattKushin.com/research
He is the author of Social Media Syllabus, a popular blog and resource tool for social media educators. Find him online at MattKushin.com via Twitter @mjkushin or at Linkedin.com/in/mattkushin
Dr. Kushin also served as the Director of ICBO One Global Digital Strategy for the partner organizations of the International Congress of Behavioral Optometry. In this role, Kushin planned and executed the app strategy for partner events throughout the world.