Noorderlicht target group research (EN)
Dear visitor of Noorderlicht,

Thank you for helping me with the research I am doing for my thesis! I am currently working on my graduation project for the study Communication Management. For this reason i'm working on my research on visitors to Noorderlicht and will I write a communication advice report. If you have any questions or comments about my research, you can send an email to karlijn@noorderlichtcafe.nl.

By completing this survey you can win a free lunch at Noorderlicht. Therefore do not forget to enter your email address in the last text box. Thank you very much in advance and see you at Noorderlicht!

Kind regards,

Karlijn
The following questions are focused on your experiences with restaurants and cafes in general and therefore not focused on your experience with Noorderlicht. It gets noticed when the questions are focused on your experience with Noorderlicht.
How often do you visit a restaurant or cafe? *
What is a reason for you to visit a restaurant or cafe? *
Statement: I think it is important to visit a restaurant or café once in a while. *
Completely disagree
Completely agree
Indicate how important the following factors are for you when visiting a restaurant: *
Unimportant
No opinion
Important
Good hygiene
Good service
Personal attention
Live music
The use of sustainable and responsible products
Vegetarian and vegan options
From here on, the questions are focused on your experience with Noorderlicht.
Did you know Noorderlicht before you visited Noorderlicht? *
How did you come in contact with Noorderlicht? *
How often do you visit Noorderlicht? *
Are there specific moments when you visit Noorderlicht? *
With who do you visit Noorderlicht? *
Required
What is the reason that you visit Noorderlicht or have visited it in the past?
Your answer
Indicate in the scenarios below whether this applies to you: *
True
False
I visit Noorderlicht for the view over the IJ-river
I visit Noorderlicht for the atmosphere and vibe
I visit Noorderlicht because they use responsible and sustainable products
I visit Noorderlicht for the vegetarian and vegan options
I visit Noorderlicht for the club nights
I visit Noorderlicht for the live music
To what extent does Noorderlicht meet the factors mentioned earlier when visiting a restaurant? *
Not at all
Not really
Neutral
A little bit
Completely
Good hygiëne
Good service
Personal attention
Live music
The use of unstainable and responsible products
Vegetarian and vegan options
What is the reason that you return to Noorderlicht more often or do not return at all?
Your answer
Statement: I would recommend Noorderlicht to friends or family.
Not at all
Completely
Statement: Noorderlicht distinguishes itself from the restaurants in the nearby area. *
Not at all
Completely
What makes Noorderlicht different than other restaurants in the area? Or what makes Noorderlicht not distinctive for you? *
Your answer
Do you ever visit one of the restaurants below in the nearby area?
How would you like to be informed about the events at Noorderlicht?
What can Noorderlicht improve in terms of services?
Your answer
The questions below are general and not aimed at visiting a restaurant or Noorderlicht. These questions are still very important for my research as this information is needed to map the target group as specific and detailed as possible.
What is your gender? *
Which of the following age categories do you belong to? *
What is your zipcode? (the first 4 figures are enough) *
Your answer
What is your status? *
In which sector do you work? *
What do you prefer to do in your free time?
How would you describe your lifestyle?
Your answer
Thank you very much for completing the survey. Enter your e-mail address here for a chance to win a free lunch at Noorderlicht!
Your answer
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