The State of Handmade 2021
Welcome! The aim of this survey is to gather a snapshot of the current state of the handmade business industry.
This survey is being run by Jess Van Den, Mikaela Danvers, and Deborah Engelmajer of The Business of Making.
Your responses are 100% anonymous. It should take you less than 10 minutes to complete this survey.
The results will be collated, analysed, and published on
in April 2021.
Please share this survey far and wide - in FB groups, forums, via Instagram - the more people that participate, the clearer idea we can all get about where we stand in the handmade business community going into 2021.
SURVEY CLOSES FEBRUARY 14, 2021.
How many YEARS have you been running your handmade business?
What was the main (or closest) reason you started a handmade business?
Because someone said 'you should sell that' when they saw one of my creations
So I could earn some money while staying home with my kids
So I could earn some extra money on the side
Because I was making so much stuff for fun, I figured I may as well try to sell some of it
My craft/art was always my main career goal
To have some money coming in after retirement from my job
Because I'm living with a disability or unable to work a regular job
I was fired/made redundant
To become self-employed doing something I love
What is your main craft? (metalsmith, potter, visual artist, etc.)
Do you sell mostly...
One of a kind designs made by you, or in-house
Reproducible designs made by you, or in-house
Customisable/Personalised designs made by you, or in-house
Items made for you using your design (print on demand etc.)
Which categories of product do you sell?
Accessories (bags, scarves, belts etc)
Adult Clothing & Shoes
Baby/Children Clothing & Accessories
Home & Living (wall decor, decorative objects, linens, candles, furniture etc.)
Bath & Beauty
Wedding & Party
Toys / Entertainment
Art & Collectables
Stationery & Paper goods
Handmade Craft Supplies
Which best describes the current state of your handmade business?
I consider my handmade business a hobby
I run my handmade business part-time
I run my handmade business full-time
In the past year, your handmade business has...
Stayed about the same
Approximately how many individual products did you sell in 2020?
What is your ultimate aim for your handmade business? Do you want it to become...
A nice hobby business
A fun side hustle
A solid part-time income
A full-time business (with only you and maybe 1 employee)
A full-time business that expands well beyond me and employs a number of others
Approximately how many HOURS per week do you spend working on your business?
On a scale of 1 - 10, where 1 indicates you spend pretty much all of your business time making products, and 10 indicates you spend almost no time making products (and mostly spend time on activities like marketing, strategy, selling, etc.), where do you currently sit?
Spend most of my business time making products
Spend very little of my business time making products
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