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PHIẾU TRẢ LỜI READING PASSAGE 3
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Questions 27-31
Choose the correct letter,
A
,
B, C or D.
Write the correct letter in boxes
27-31
on your answer sheet.
27.
According to the writer, which marketing technique attempts to make consumers stay in a shop for longer
1 point
A. playing appealing music
B. emitting pleasant scents
C. displaying attractive posters
D. making in-store announcements
Clear selection
28.
The writer mentions bottled water in order to show that
1 point
A. consumers buy it because of the fact that it is marketed.
B. people purchase it despite the fact that it has no taste.
C. marketers need not do taste tests when a campaign is effective.
D. tests prove that people cannot differentiate it from tap water.
Clear selection
29.
According to the writer, socially transmitted food prefer the same types of food.
1 point
A. only dominant members of an animal group influence what others eat.
B. the same types of animals naturally prefer the same types of food.
C. animals are influenced by what any other animals of the same species eat.
D. a food type is more desirable because an animal views that food as scare.
Clear selection
30.
According to the writer, socially transmitted food preference occurs when
0 points
A. only dominant members of an animal group influence what others eat.
B. the same types of animals naturally prefer the same types of food.
C. animals are influenced by what any other animals of the same species eat.
D. a food type is more desirable because an animal views that food as scare.
Clear selection
31.
According to the writer, how does television advertising exploit the human tendency to imitate others?
0 points
A. It shows buying behaviour that marketers want to encourage in viewers.
B. It featuers peolple who have a desirable image
C. it shows olders people whom teenagers admire
D. It features successful people endorsing products responsible for their success.
Clear selection
Questions 32-36
Do the following statements agree with the claims of the writer in Reading Passage?
In boxes
32-36
on your answer sheet, writer
YES
if the statement agrees with the claims of the writer
NO
if the statement contradicts the claims of the writer
NOT GIVEN
if it is impossible to say what the writer thinks about this
32.
The diamond campaign worked by making a connection in people's minds between diamonds and luxury.
0 points
Choose
Yes
No
Not given
33.
People are more aware of visual marketing than auditory marketing.
0 points
Choose
Yes
No
Not given
34.
The campaign advertising diamonds had a positive influence on society.
0 points
Choose
Yes
No
Not given
35.
There is still some uncertainty about whether animals copy the behaviour of the most powerful animals among them.
0 points
Choose
Yes
No
Not given
36.
Consumers make a logical connection between celebrities achievements and the products they promote.
0 points
Choose
Yes
No
Not given
Questions 37-40
Complete each sentences with the correct ending,
A-G
, below
Write the correct letter,
A-G
, in boxes
37-40
on your answer sheet.
37.
The behaviour of the monkeys on the island of Koshima showed that
0 points
Choose
A. People imitated behaviour that was linked with success.
B. younger animals of a certain species are more likely to imitate each other
C. an animals would imitate another that had higher status.
D. imitation of popular sportspeople has occurred for many decades
E. products are marketed to potential consumers who are unaware that marketing is occurring.
F. animals can develop new habits by observation.
G. incentives are provided for consumers who behave in a certain way.
38.
Primatologist Frans de Waal found that
0 points
Choose
A. People imitated behaviour that was linked with success.
B. younger animals of a certain species are more likely to imitate each other
C. an animals would imitate another that had higher status.
D. imitation of popular sportspeople has occurred for many decades
E. products are marketed to potential consumers who are unaware that marketing is occurring.
F. animals can develop new habits by observation.
G. incentives are provided for consumers who behave in a certain way.
39.
Dick Fosbury is mentioned in order to show that
0 points
Choose
A. People imitated behaviour that was linked with success.
B. younger animals of a certain species are more likely to imitate each other
C. an animals would imitate another that had higher status.
D. imitation of popular sportspeople has occurred for many decades
E. products are marketed to potential consumers who are unaware that marketing is occurring.
F. animals can develop new habits by observation.
G. incentives are provided for consumers who behave in a certain way.
40.
A feature of some modern marketing campaigns is that
0 points
Choose
A. People imitated behaviour that was linked with success.
B. younger animals of a certain species are more likely to imitate each other
C. an animals would imitate another that had higher status.
D. imitation of popular sportspeople has occurred for many decades
E. products are marketed to potential consumers who are unaware that marketing is occurring.
F. animals can develop new habits by observation.
G. incentives are provided for consumers who behave in a certain way.
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