DATE & TIME: Thursday, 12 October 2023 / h.17:30 - 19:00
AUDIENCE: This event is open to all registered participants to the Congress, but registration is required.
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At this hands-on Members Talk, you will use the software to carry out practical,
EXEMPLARY TASKS: create advertising texts, adapt them to social media channels, evaluate advertising spaces, plan dates for events and develop ticket prices ideas. By joining this workshop, you will come out knowing more of how
ALGORITHMS, MACHINE LEARNING AND CHATGPT work. You will understand the
LIMITATIONS of the programme and its margin for
IMPROVEMENT, you will learn how to use the software for various tasks in
MARKETING and you will know how to assess the quality of the
RESULTS.
This session is organized in the frame of the 2023 ENCATC Congress, taking place in Helsinki on 11-13 October 2023.
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CHAIR:
JULIA GLESNER, Professor at Potsdam University of Applied Sciences (Germany).
CO-CHAIR:
SARA TVRDIŠIĆ, Phd Candidate at the University of Arts. "Exploring Customer Perspectives on E-Commerce and AI vs. Traditional Retail"
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info@encatc.org Learn more about our privacy policy:
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