Lesson 2

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Lesson 2

What is retargeting based on ? *

1 point

Previous navigation on a given website

Generic categories of interest for visitors, based on all websites visited earlier

Which one of the following bidding method focuses on sales (amongst other potential objectives)

0 points

CPM

CPC

CPL

None of the above

Clear selection

What does CPM stand for ? *

1 point

Cost per 1,000 impressions of your ad

Cost per each minute your ad is displayed

Customer per minute : number of visitors to your website per minute

Required

What does DMP stand for, and what does it do ?

1 point

A Digital Multi Platform is a system that aggregates all social databases of one client into a single database, to help understand the interactions between all systems.

A Digital Monitoring Program is set up by an advertising agency, in order to collect information about the audience.

A Data Management Platforms reconciles the navigation cookies with the CRM database identifiers, and makes it possible to send an email to a client flagged in the CRM database according to its navigation.

Other:

Clear selection

What would you take into consideration to adapt the content to your audience ?

1 point

Geographical area where the audience is supposed to be located (according to your site-centric tool).

All answers are correct

Popularity of keywords

Most common landing pages (with a focus on SEO and Direct traffic )

Type of device that is the most likely to be used by your audience

Clear selection

Complete the definition of "digital analytics" by choosing the best option to fill in the blanks for the statement below. "Digital analytics" is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________. *

0 points

(a) quantitative, (b) continual change, (c) customers, (d) outcomes.

(a) numeric, (b) continual improvement, (c) customers, (d) audience.

(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes.

(a) numeric, (b) continual change, (c) customers, (d) audience.

If a website has a responsive design, it means that :

1 point

It can be consulted on various devices, and the design adjusts accordingly.

The look and feel of the website can be changed really easily, using pre-defined patterns.

Clear selection

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