Esse Survey
Hi, thank you for taking the time to complete this survey. Your opinions are important which will help with my research and may be used to support recommended marketing strategies.☺️
What is your gender? *
What is your age? *
Your answer
What is your occupation? *
Your answer
How often do you shop? *
How do you usually shop? *
Please give reasons for your choice. *
Your answer
Name a few places you usually shop at and why. *
Your answer
How much do you usually spend each time when shopping for clothes? *
Describe your fashion/style. *
Your answer
What motivates you to enter a shop? (Check all that apply) *
Required
What motivates you to shop online? (Check all that apply) *
Required
What do you think about brands that only have an online store? *
Do you normally take into consideration whether the brand is sustainable and has a transparent supply chain? *
Have you heard about local brand Esse? (If No, skip next qn) *
How did you find out about the brand? (Check all that apply)
Esse merges elevated classics and timeless designs with social responsibility and environmental awareness to create investment pieces that are thoughtfully-made, whilst building a progressive supply chain and business model that encourages longevity, reduces waste and champions transparency.
Products under Esse include Dresses, Tops, Bottoms and Outerwear.

Pricing ranges from S$64 - S$112.

Products of Esse
What is your opinion of Esse after seeing the photos? (Check all that apply) *
Required
What do you think about their brand values mentioned above? *
Your answer
For products like these, would you shop online or in stores? *
Please give reasons for your choice. *
Your answer
What do you think about their price point? *
For the pictures shown above, what price point do you expect? *
What do you think their positioning is? *
Will you consider purchasing their products? Y/N Please elaborate. *
Your answer
If Esse were to open a store, how should it look like? *
What is your opinion on sustainable brands/products? *
Your answer
Will you be more inclined to buy products from sustainable brands? *
What do you think Esse should do to improve itself/gain higher brand awareness? *
Your answer
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