MOST VALUABLE APP GROWTH METRICS
This is a research form fully anonymous designed for Mobile App Growth specialists. It should take less than 1 minute.
Which of these metrics are important?
Reply how useful are these metrics for app growth
Useless
Not that useful
Somewhat Useful
Super useful
Extremely precious!
DAU - Daily Active Users
WAU - Weekly Active Users
MAU - Monthly Active Users
Retention Rate
Churn Rate
# New Users - New Installs
# of Uninstalls
App Store User Rating
App Store Ranking
Stickiness [DAU/MAU]
Sessions / Users
ARPU - Average Revenue per User
LTV - Life time value
ROAS / ROI - Return on Advertising Spend
CPI / CPA - Cost per Install/Acquisition
Session Length
Session Interval
Crash Report/Latency/Speed (or other technical performance metrics)
Any others metrics not listed above ?
Describe the metrics and how useful they are
Your answer
How often are you checking these metrics?
For the metrics that you have declared useful
Next
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