Horsham Business Survey
Thank you in advance for taking the time to complete this survey.

Horsham BID Steering Group have compiled these questions to better understand the issues facing businesses in Horsham town centre and to begin to put together a picture of what you, the business community, see as being the priorities for the future.

All responses will remain confidential and will form part of an overall consultation for the development of the Business Improvement District for the town centre.

The sole purpose for collecting your email address is to keep you informed as to the progress of this study. If you do not wish to receive any further communications, please email: info@horshambid.co.uk and we will remove your email address from our responses.

There are 24 questions and your responses to them will help to shape the future of Horsham town centre.

Disclaimer:
Revive & Thrive on behalf of Horsham BID steering group will collect and process the personal information you provide within this form in order to provide the service(s) you have requested. Any personal information you provide will be kept for no longer than 24 months and will be securely destroyed. For more information on how we collect, use and protect personal information generally, as well as your rights as a data subject and our record retention policy please view our main privacy notice on our website by visiting.
https://www.horsham.gov.uk/privacy-policy
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Email *
Business Name *
Respondent Name *
Business address *
Contact telephone number *
1. Is this business an independent, a franchise or part of a chain?
Clear selection
2. What type of business is the main business operating from these premises?
3. How has business been for the last six months?
Clear selection
4. How do you expect things to go over the next six months?
Clear selection
5. What are the three most important issues affecting the operation and performance of your business?
6. How do you feel the issues you selected could be addressed?
7. How would you rate the following aspects of Horsham town centre?
Very Good
Good
Neither Good nor Bad
Bad
Very Bad
Rents
Business rates
Availability of staff/customer parking
Safety during the day
Safety during the evenings and at night
Crime and security
Range of shops and services available
Quality of shops and services available
Range of leisure and entertainment facilities
Quality of leisure and entertainment facilities
Quality of public open spaces, street furniture and landscaping
Liveliness and character of the area
Level of street cleansing and litter
Condition and appearance of buildings
General shopping environment
Support from Horsham District Council
Marketing and promotion of the town centre
Interest shown by landlords and property owners
The way businesses work together
Events in the town centre
Clear selection
8. In general, do you think that over the last five years Horsham town centre has…?
Clear selection
9. How strongly do you agree or disagree with the following statements:
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
The paving and street scene need improving
Festive lighting is important for the town centre
The festive lighting needs to be improved
Hanging baskets play an important role in improving the appearance of the area
Vacant shops are detrimental to the area
The appearance of both occupied and vacant units could be improved
There is a vibrant night time economy
The signage/wayfinding is sufficient
The Town needs Free WiFi
Clear selection
10. What measures do you think would help to improve Horsham town centre?
11. Which of these marketing activities/channels do you currently use?
12. How strongly do you agree or disagree with the following statements about local area marketing:
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
Marketing activities play an important role in attracting customers to the local area
Further marketing activities are required to attract local area visitors
I would be prepared to get involved in local area marketing campaigns
Clear selection
13. How strongly do you agree or disagree with the following statements about marketing for your business:
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
Marketing activities play an important role in attracting customers to my business
Further marketing activities are required to attract more customers to my business
I would like to invest more time and resources into improving the marketing of my business
Clear selection
14. Your online marketing.
15. How strongly do you agree or disagree with the following statements about events:
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
Events play an important role in attracting customers to the town centre
More events are needed to attract more visitors to the town centre
I would be prepared to get involved with supporting/organising events in the town centre
Clear selection
16. Are there any business support or training topics that would be of benefit to your business?
17. Are you aware of Horsham Council’s town centre management team.
Clear selection
18. Would you like to be part of a group that looks after the interests of your business and your town centre?
Clear selection
19. Prior to completing this survey, did you know what BIDs (business improvement districts) are and what they do?
Clear selection
20. There are over 300 BIDs across the country, they raise sums of money from £200,000 upwards annually which is all reinvested in the areas they represent. They are adopted following ballots of businesses in those areas who each contribute a small amount (usually 1%-2% of their rateable value) into the shared pot. A BID in Horsham town centre would begin to address some of the issues covered in this survey and would allow solutions to be implemented to improve the town centre. Based on this, do you think a BID for Horsham town centre should be tested at ballot?
Clear selection
21. What types of businesses do you think should be included in a possible BID for Horsham?
22. If a BID for Horsham town centre were to be implemented and it generated circa £340,000 per year, what three projects do you think would make the biggest difference to your business/the town centre?
23. If a BID for Horsham town centre were to be implemented and it generated circa £340,000 per year, how much difference do you think this would make?
Clear selection
24. Would you be interested, in principle, in getting more involved with determining the outcomes of the feasibility study and possible future BID development?
Clear selection
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