CensusU Digital Organizing Workshops
Please RSVP here for the digital organizing workshops!

Title: Facebook Census Workshop
Date and Time: Tuesday, February 11th at 2PM ET
Description: Emilia Gutierrez from Facebook will lead a workshop on using Facebook for Census engagement programs. The workshop will cover best practices for both organic content and paid ads then answer your most pressing questions.

Title: Digital Organizing For Census 201 Workshop
Date and Time: Tuesday, February 18th at 3PM ET
Description: Building upon the existing skills, strategies, and tactics organizations have to support GOTC efforts for the upcoming Census, the Digital Organizing for Census 201 workshop will explore ways to further build upon programs such as SMS, email, social media engagement, websites, and more. Topics will include testing and optimizing email and social messaging, identifying and engaging relevant influencers and organizational ambassadors online, harnessing your online community for GOTC efforts, effectively measuring campaign successes, and other information to bolster your campaigns that target Hard to Count communities. The workshop will feature best practices, success stories, and other recommendations for your organization followed by a Q&A session and group discussion.

Title: How To Find Hard-To-Count Audiences Using Data
Date/Time: February 27th at 12:30PM ET
Description: Mary Bogus from the Analyst Institute and Josh Nussbaum from the Movement Cooperative will host a workshop on how to identify hard-to-count audiences using audience models and Census Bureau data sources. These data sources can be instrumental in engaging your hard-to-count audiences through targeted communications such as canvassing, paid digital advertising, and mail

Title: Digital Advertising 201
Date/Time: Friday, March 6th at 12PM ET
Description: Julia Ager, Founder of Sapphire Strategies and former Chief Digital Officer of the Democratic Congressional Campaign Committee, will lead this workshop on paid digital advertising. She will be answering questions such as: how do I put together a media plan? How do I use the paid advertising functions of specific platforms such as Facebook, Google, and Twitter? What are other vendors/platforms to explore? What are digital advertising best practices? What are key benchmarks for a paid digital program?
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Facebook Census Workshop, Tuesday, February 11th at 2PM ET
Digital Organizing 201, Tuesday, February 18th at 3PM ET
HTC Data Training, Thursday, February 27th at 12:30PM ET
Digital Advertising 201, Friday, March 6th at 12:00PM ET
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