The company is laser focused on audience growth and is seeking a data-driven yet creative individual to develop their SEO strategy in a fast paced startup environment.
This role will manage all aspects of SEO including content strategy, keyword research, and technical audit.
Experience in developing & executing successful content strategies, keyword targeting plans and site optimization audits is a must.
Reporting to the VP, Growth, this role will work in a team of marketers specialized in social media, email and web analytics. The team works closely with editorial, product and design. Communication, passion and drive are key characteristics that will help the individual thrive in this environment.
- Lead research and development of keyword targeting strategies in each content category. Optimize existing content and identify new opportunities. Work closely with the editorial team to advise in the development of content for the execution of our strategy. - Conduct technical audits of the site. Ensure site structure and pages are optimized to attract and engage those visitors that match the profile of the target audience. Work closely with the product and tech teams to execute your recommendations.- Monitor and maintain site health by tracking inbound links, 404 errors, broken external and internal links, and Googlebot crawl frequency.- Set, and work to, key performance indicators for SEO that everyone understands and which complement overall business strategy. - Draw actionable insights from data to iterate and improve performance of SEO strategies and campaigns. Provide timely insight into performance and work quickly to optimize that.- Ensure all new product developments are optimized for search. - Lead education sessions on SEO for the editorial and other members of the team. - Formulate and execute link building strategies to generate natural, white-hat links to PureWow- Track keyword rankings to communicate wins and react proactively to rankings that drop
Measurement: This role will be measured on growth of traffic from organic search.
Qualifications: The ideal candidate will have 2-3+ years experience in an SEO role for a B2C media brand.
Location: New York
Benefits: Competitive salary (based on experience); benefits (medical and dental), 401k, unlimited vacation and fun perks.