We are seeking an SEO Manager to work on a new digital property in partnership with a global brand.
This role will work within a team, dedicated to delivering the highest quality content and audience growth that PureWow is known for.
Communication, project management and attention to detail are key characteristics that will help the individual thrive in this environment.
Reporting to the VP of Growth, this role is laser focused on growth of new visits and conversions from search. This role will manage all aspects of SEO including content strategy, keyword research, technical audit and PPC campaigns.
Responsibilities:- Content strategy: Work hand in hand with the editorial team to develop a content strategy for search. Identify new opportunities and optimize existing ones. - Site audit. Ensure site structure and pages are optimized to attract and engage those visitors that match the profile of the target audience. Work closely with the product and tech teams to execute your recommendations.- Measurement: Set, and work to, key performance indicators for SEO that everyone understands and which complement overall business strategy. - Data: Draw actionable insights from data to iterate and improve performance of SEO strategies and campaigns. Provide timely insight into performance and work quickly to optimize that.- Product Optimization: Ensure all new product developments are optimized for search. - Education: Lead education sessions on SEO for other members of the team. - PPC: Develop, execute and manage a PPC program to compliment the new organic search growth strategy.
Measurement: This role will be measured on growth of traffic from organic search.
Qualifications: The ideal candidate will have 2+ years experience in analysis for data-driven content and/or product strategies for a B2C media brand.
Location: New York
Benefits: Competitive salary (based on experience); benefits (medical and dental), 401k, unlimited vacation and fun perks.