SF Bay. IN PERSON Focus Groups with those engaged in MUSIC or PRODUCING CONTENT as a HOBBYIST OR PRO. Thursday October 24th at 2 PM or 5 PM depending on how you qualify. 2 Hours Pays $150.

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First/ Last Name: *

Email: *

Phone Number: *

Q1. Which of the following do you identify with?
*

Male

Female

Transgender

Non-binary

Prefer not to answer

Q2. Are you or is any member of your immediate family currently employed in any of the following types of business?
*

A public relations firm

Marketing research firm

A newspaper, magazine, book publisher, blog or website

A company that manufactures or sells electronics, games, or apps

A company that sells, distributes or manufactures music or audio instruments or equipment (DNQ)

A wireless provider

None of the above

Required

Q3. What is your age?
*

Q4. What city and state do you live in?

What is your Zipcode that you reside in? *

Q5. Would you describe your employment status as
*

Employed full-time (working at least 30 hours a week)

Employed part-time (working less than 30 hours a week)

Freelancer

Own your own business / Sole proprietor

Full-time or part-time student

Full-time homemaker

Temporarily unemployed

Retired

What is your job title and what industry? *

Q6. Which, if any, best describes you?
*

Sing or play a musical instrument (either on your own or in a group)

Produce, record, or mix music at home or in a studio

Produce, record, or mix other audio content (e.g. podcasts) at home or in a studio

None of the above

Required

Q7a. Which of the following best describes you currently?
*

I make some money from music, but I don’t earn my living this way

Music is my primary source of income

I do not earn any income through music

Q7b. If you stated that you make some money or do not earn income through music, which of the following best describes you?
*

I aspire to make music my main source of income

I aspire to make some money from music, but not as my main primary source of income

I don’t care to make income from music

N/A to me

Q8. Thinking about music, which of the following activities, if any, are you currently engaged in?
*

Play live music gigs/events

Take music/instrument lessons

Teach music/instrument lessons

Collect rare or vintage instruments

Record my own music (at home or in a professional studio)

Record someone else’s music (at home or on a professional studio)

Produce my own music (at home or on a professional studio)

Produce someone else’s music (at home or on a professional studio)

Mix and master my own music

Mix and master someone’s music

None of the above

Required

Q9. Which musical instruments and equipment, if any, do you use/play as a hobby, play professionally, or teach professionally? By playing as a hobby, we mean playing/using instruments or music/audio equipment for fun without getting paid.

Use/Play for a Hobby

Use/Play Professionally

Teach Professionally

N/A

Guitar/Bass

Pianos

Drums

Keyboard/MIDI controllers

Synthesizers

Band/Orchestra instruments (wind, bass, strings)

Percussion instruments

DJ controller

Amplifiers

Effects/pedals

Studio/Recording hardware

Podcast equipment

Live sound/Lighting/PA systems

Microphones

Professional/studio quality headphones

Recording software, virtual instruments, or plug-ins

Music accessories & Parts (e.g. cable stands, cases, replacement parts)

Use/Play for a Hobby

Use/Play Professionally

Teach Professionally

N/A

Guitar/Bass

Pianos

Drums

Keyboard/MIDI controllers

Synthesizers

Band/Orchestra instruments (wind, bass, strings)

Percussion instruments

DJ controller

Amplifiers

Effects/pedals

Studio/Recording hardware

Podcast equipment

Live sound/Lighting/PA systems

Microphones

Professional/studio quality headphones

Recording software, virtual instruments, or plug-ins

Music accessories & Parts (e.g. cable stands, cases, replacement parts)

Q10. Thinking about your aptitude when it comes to playing instruments and using music/audio equipment, which of the following best describes you?
*

Beginner/novice

Competent at a basic level

Competent at an intermediate level

Advanced/Expert

Q11. How long have you been purchasing and playing musical instruments or music/audio equipment? This can be as a hobby or professionally
*

Less than 1 year

1-2 years

3-6 years

7-9 years

10+

Q12a. Thinking about the instruments you play and the equipment you use for production or live events, how involved are you in the decision to purchase new instruments/equipment?
*

I am the sole decision maker

I share the responsibility but make the final decision

I share the responsibility but someone else makes the final decision

I have little or no say in the decision

Q12b. In the past 12 months, how much did you spend on instruments, music/audio equipment, or accessories?
*

$0 to less than $500

$500 to less than $1,500

$1,500 to less than $5,000

$5,000 to less than $10,000

$10,000+

I don’t know

Q13a. In the past 6 months, which stores or sites, if any, have you shopped at in-store or online, whether you made a purchase or not?
*

A. Amazon

B. American Musical Supply

C. Danville Music

D. Reverb

E. Guitar Center

F. Sweetwater

G. Musician’s Friend

H. Guitar Showcase

I. My local independent music store

J. None

Required

Q13b. Which stores or sites, if any, have you purchased instruments, music/audio equipment, or accessories from in the past 6 months?
*

A. Amazon

B. American Musical Supply

C. Danville Music

D. Reverb

E. Guitar Center

F. Sweetwater

G. Musician’s Friend

H. Guitar Showcase

I. My local independent music store

J. None

Required

Q13c. Which stores or sites are you open to purchasing instruments, music/audio equipment, or accessories from in the future?
*

A. Amazon

B. American Musical Supply

C. Danville Music

D. Reverb

E. Guitar Center

F. Sweetwater

G. Musician’s Friend

H. Guitar Showcase

I. My local independent music store

J. None

Required

Q13d. If you mentioned you shopped at stores listed above in the past 6 months. Was that in-store, online, or over the phone?

In Store

Online

Over the phone

N/A - Did not shop at this store

Amazon

American Musical Supply

Music

Reverb

Guitar Center

Sweetwater

Musician’s Friend

Guitar Showcase

local independent music store

Q13e. In the past year, how has your in-store shopping at these stores changed? Remember we are thinking specifically about in-store shopping and not online or over the phone this store.

I’m shopping in-store at this store more often.

I’m shopping in-store at this store about the same as before

I’m shopping in-store at this store less often.

N/A - I don't shop here

American Musical Supply

Danville Music

Guitar Showcase

Guitar Center

local independent music store

Q14. In the past 6 months, how much did you spend on instruments, music/audio equipment, or accessories at these stores? This can be in-store or online.
*

$1 to less than $25

$25 to less than $50

$50 to less than $500

$500+

N/A - Did not shop here

Amazon

American Musical Supply

Danville Music

Reverb

Guitar Center

Sweetwater

Musician’s Friend

Guitar Showcase

Tone Shop

My local independent music store (specify: ____________)

How much did you spend on musical instruments and music/audio equipment over the past 12 months? Your best estimate is fine.
*

Which musical instruments and music/audio equipment do you personally use/own? Please select all that apply.
*

Guitars/Basses or other fretted instruments

DJ Equipment

Studio/Recording hardware

None

Required

Q15. Below are several statements that describe how different people engage with music. Please read each pair of statements and indicate which one describes you best
*

I mainly create music for myself/my own personal enjoyment

I mainly create music to share it with others

Q15. Below are several statements that describe how different people engage with music. Please read each pair of statements and indicate which one describes you best
*

I get more enjoyment from the process of creating

I get more enjoyment from the final product

Q15. Below are several statements that describe how different people engage with music. Please read each pair of statements and indicate which one describes you best
*

While playing/making music, I’m concentrated and focused

I don’t have to concentrate on music – it’s like the music plays itself

Q15. Below are several statements that describe how different people engage with music. Please read each pair of statements and indicate which one describes you best
*

Music is my passion

Music is a hobby

Q16. Below are several statements that describe how different people engage with music. Please read each pair of statements and indicate which one describes you best
*

I prioritize spending my disposable income on instruments/equipment

Instruments/equipment isn’t the first thing I spend disposable income on

Q16. Below are several statements that describe how different people engage with music. Please read each pair of statements and indicate which one describes you best
*

I’d rather buy the latest and greatest instruments/ gear that have cutting-edge design, features, specs, etc.

I’d rather stick to “tried and true” instruments/ gear that have been around for a while

Q16. Below are several statements that describe how different people engage with music. Please read each pair of statements and indicate which one describes you best
*

I’m more likely to listen to famous musicians or producers about which instruments/gear to buy – they’re the experts after all

I’d rather get advice/ recommendations about which instruments/gear to buy from someone like me

Q17. Where do you shop most often to buy new instruments, music/audio equipment, or accessories for music instruments? Do you shop in-store, online, over the phone, etc. with them? What do you like about this place? How could they improve? PLEASE BE AS DETAILED AS POSSIBLE
*

Q18. Tell me about the most recent shopping trip you made in-store for new instruments, music/audio equipment, or accessories for music. What store did you go to? When was it? What, if anything, did you purchase? What do you like about shopping in-store at this place? How could they improve the in-store experience for you next time? PLEASE BE AS DETAILED AS POSSIBLE
*

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