The role involves managing the conversion optimization process for Growth Rock clients (primarily ecommerce), including:
- user research (heatmaps, screen recordings, live user tests, etc.) - ideating on test hypotheses- prioritizing test hypotheses- discussing with clients- making sure team executes on test design and development- interpreting results- staying on schedule for tests
The ideal person will have some combination of:
- UI/UX design experience (ideally designing ecommerce interfaces)- User research experience (user tests, etc.)- AB testing experience
Naturally, from this role, you'll learn how to design ecommerce (and possibly other) websites with lots of data to back up your learnings. You'll see what changes work, which don't matter, you'll see best practices, exceptions to the rules, and more. You'll become a conversion optimization expert.
**Note: First read the exercise question at the end. This is important and will be a key question in evaluating good candidates. We suggest you read it over, think through your response carefully and only then fill in the rest of the application.**