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Content Marketing Assessment
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First Name
*
Your answer
Last Name
*
Your answer
Your Title
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Your answer
Company Name
*
Your answer
Company Size
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1-10 employees
11-50 employees
51-200 employees
201-500 employees
501-1000 employees
1001-5000 employees
5001-10,000 employees
10,001+ employees
Industry
*
Choose
Banking
Biotechnology
Chemicals
Communications
Consulting
Education
Electronics
Energy
Engineering
Environmental
Finance
Government
Healthcare
Hospitality
Insurance
Machinery
Manufacturing
Media
Not For Profit
Other
Recreation
Retail
Technology
Telecommunications
Transportation
Utilities
B2B or B2C?
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B2B
B2C
Both
Marketing Team Size
*
Choose
Less than 3
3-6
6-12
12-20
20-30
More than 30
Which statement best describes your work relationship with content marketing...
*
Choose
I work on all day-to-day content marketing operations.
I work on a small content team as a senior-level contributor.
I work on a large marketing team adjacent to content marketing. (ex. demand gen, product marketing, etc.)
I oversee a large marketing team with a few content marketers.
I oversee a marketing department with minimum content marketing experience.
(None of the above)
Biggest Content Marketing Challenge
*
Choose
Core Strategy
Content Creation
Workflow and Governance
Optimization and Amplification
Topic Ideation and Creative Thinking
Analytics/Analysis - Reporting and Oversight
Why did you join your company? What were/are your goals? (Have these changed?)
Your answer
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