Prep Workshop: Venture Design (Feb 5th from 7-9pm) at Impact Hub Oakland

Hit the Ground Running at BMA Oakland

Do you have an idea you’d like to focus, refine, and make implementation ready for Startup Weekend? Or maybe you’d just like to learn today’s best practices for creating new products and ventures?

In this two hour workshop, you'll learn Venture Design structured approach for successfully creating new products. We’ll:
- Focus your vision to actionable pinpoint using design thinking
- Structure your key success criteria and its proof points using Lean Startup
- Imagine and describe the customer/user journey
- Translate your ideas into developer-ready inputs using storyboards, agile user stories, and wireframes

By the end, you’ll have all the tools you need to make your idea a reality at Startup Weekend Oakland.

The workshop applies to entrepreneurs creating new products, ‘intrapreneurs’ working within existing organizations, and mentors.


Workshop Instructor & Facilitator: Alex Cowan
Alex is the founder and CTO of Leonid Systems, an enterprise software startup with offices in the Bay Area, Washington, Toronto and various points abroad. Leonid's products are deployed to many of the world's largest cloud communications operators which together earned over $350 billion in revenue last year.

Alex is also the founder of Brand Lattice, a brand strategy platform for designers and markets, as well as an advisor and board member to startup’s and enterprises.

His book, Starting a Tech Business (Wiley, 2012), is a primer for non-engineers who want to up their game with the latest techniques and foundations concepts in software product development.

Location: Impact Hub Oakland 2323 Broadway, Oakland, CA
Date/Time: Feb 5th 7-9PM

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