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Branding Brief
Help us understand what your brand stands for and how you want to bring it to life.
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Basic Information
Name
Company (If applicable)
Getting Started
Does your brand have a name?
Clear selection
What have you set out to accomplish with your brand?
Brand characteristics
Which of the following characteristics best describe the personality you want your brand to have? (Choose as many as you please!)
Do you see your Brand being more Feminine (1) or Masculine (10)?
Feminine
Masculine
Clear selection
Do you see your Brand being Younger (1) or Mature (10)?
Younger
Mature
Clear selection
Do you see your Brand being more Affordable (1) or Luxurious (10)?
Affordable
Luxurious
Clear selection
Do you see your Brand being more Classic (1) or Modern (10)?
Classic
Modern
Clear selection
Do you see your Brand being more Playful (1) or Serious (10)?
Playful
Serious
Clear selection
What do you want your customers to feel when interacting with the Brand? (Again,pick as many as you think apply)
Brand Design
What colors do you associate with the brand? (Pick up to 3)
What type of logo(s) do you prefer for the Brand?
What font(s) do you prefer for the Brand?
What are the brand’s origins? (How did it start, where did the idea come from, etc)
Where does the brand want to be in the next 5-10 years?
Finishing Up
Where all do you intend to use your Brand identity to communicate with the world?
Is there something in particular you love and want your brand identity to include?
Thank you!
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