Check your Knowledge on Creating a Measurement Plan

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Which of the following should be the first step you complete during the analytics planning process? *

10 points

Implement Google Analytics

Create your implementation plan

Define your overall measurement plan and business objectives

Maintain and refine your plans

Document your technical infrastructure

Read through the example business objective below to answer questions 2 through 5. You run a business that offers online real estate listings and have defined the following as your overall business objective: "Help residential home buyers easily discover, finance and purchase the home of their dreams." *

Which of the following would be the best strategies to define in your measurement plan to support the business objective above?Choose three. *

10 points

Enable users to contact local realtors for their favorite properties through an online form.

Send users daily emails with the highest priced properties in their neighborhood.

Connect users to mortgage estimation tools and financing options through an online portal.

Required

Which of the following would be the best KPIs to define in your measurement plan to support the strategies above?Choose three. *

10 points

Number of monthly site users

Percentage of users who complete a realtor contact form

Percentage of users who use the search tools on your site

Average time on page for the homepage

Average time on page for the "Contact" form

Percentage of users who engage with the mortgage estimation tool

Required

Which of the following segments would be useful to define in your measurement plan to support the business objective above?Check all that apply. *

10 points

First-time home buyers vs. experienced buyers

First-time site users vs. returning site users

Users who tried the mortgage estimation tool vs. those who didn't

Users who used search specification tools vs. users who completed a general listing search

Required

Which of the following could you use to set targets for your measurement plan?Check all that apply. *

10 points

Your historical site performance

Third-party industry benchmark data

Internal expectations from your business leadership

A random guess

Required

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