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Social Media Survey
Dear Sir/Madam,
This survey will only take about ten minutes of your time. The answers will be used for a thesis conducted by a fashion student for James Lakeland to help optimizing James Lakeland social media channels.
Thank you for your time and interest!
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* Indicates required question
What social media channels do you use?
*
Multiple answers possible
Instagram
Facebook
Twitter
LinkedIn
Pinterest
Youtube
Forums and discussion boards
Blogs
Other:
Required
Do you follow any fashion brands on social media?
Yes
No
Clear selection
How much do you agree with the following statements:
Social media helps me to gain information about the brand?
Strongly disagree
1
2
3
4
5
Strongly agree
Clear selection
How often do you click through to the link that the brand has posted on social media channels?
Never
1
2
3
4
5
Very often
Clear selection
Do you often search the company/go on their website after seeing a post on social media?
Never
1
2
3
4
5
Very often
Clear selection
What kind of post makes you click through to the link?
Multiple answers possible
Sales and promotions
Outfit inspiration
Links to blogs / how to guides / styling tips
Behind the scenes
Celebrities and online influencers
Seasonal posts
Inspirational quotes
Other:
What would you like brands to include to get inspired in the context of fashion?
Multiple answers possible
Stories and photos by fans and users
Stories and photos by celebrities and fashion bloggers
Inspirational fashionable outfits by fans and users
Inspirational fashionable outfits by celebrities and fashion bloggers
Styling tips (tutorials)
Print and pattern combinations
Latest print and fashion trends
Videos with fashion content
Look book (made by the brand itself)
Other:
All of the following questions are in relation to posts/tweets/images from fashion brands?
How often do you 'like' or 'share' a post on Facebook/Instagram/Twitter?
Never
1
2
3
4
5
Very often
Clear selection
How often do you stop scrolling to watch videos?
Never
1
2
3
4
5
Very often
Clear selection
How often do you comment on a post?
Never
1
2
3
4
5
Very often
Clear selection
What is your date of birth?
*
MM
/
DD
/
YYYY
Where do you live?
Your answer
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