DDM 2nd Semester Midterm

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Daffodil International Professional Training Institute
64/6, Lake Circus, Panthapath (Russell Square), Kalabagan, Dhaka-1205

2nd Semester Midterm – 2023
Batch: 80

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Name: .........................................................................

Mobile Number: .........................................................

Email Address: .........................................................

Answer all questions

Total marks 20

What does SEO mean?

Stop Eating Out

Search Effort Offer

Search Engine Optimization

Search Engine Option

Clear selection

What does SERP mean?

Stop eating rice pudding

Search engine resource page

Search engine results page

Search engine resource program

Clear selection

What is Inter linking?

Linking one site to another site

Linking internal pages of a website

Linking social media content with website

All the above

Clear selection

What should you use to help Google understanding images?

Robot tag

Shift tag

Secondary tag

Alt tag

Clear selection

What is anchor text?

It is the main body of text on a particular web page

The text within the left or top panel of a web page

It is the visible text that is hyperlinked to another page

It is the most prominent text on the page that the search engines use to assign a title to the page

Clear selection

Which of the following are types of SEO?

On Page SEO

On Page and FrontPage SEO

Front Page SEO

On Page and Off Page SEO

Clear selection

What is the objective of SEO?

To have a nice website

To have the best technology in terms of site encoding

Increasing brand awareness

Increasing visibility of a website

Clear selection

What is the generally accepted difference between SEO and SEM?

SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing

No difference, they’re synonymous

SEO refers to organic/natural listings while SEM covers PPC, or paid search

SEO tends to be a West coast term, SEM is more East coast.

Clear selection

SEO is to improve the volume and …………………. to a web site from search engines.

Look for Feel

Quality of traffic

None of the above

Clear selection

Majority of web traffic is driven by…………

Social Media

Search Engines

YouTube

None of the above

Clear selection

Submit

Clear form

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