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DDM 2nd Semester Midterm
Daffodil International Professional Training Institute
64/6, Lake Circus, Panthapath (Russell Square), Kalabagan, Dhaka-1205
2nd Semester Midterm – 2023
Batch: 80
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Total marks 20
What does SEO mean?
Stop Eating Out
Search Effort Offer
Search Engine Optimization
Search Engine Option
Clear selection
What does SERP mean?
Stop eating rice pudding
Search engine resource page
Search engine results page
Search engine resource program
Clear selection
What is Inter linking?
Linking one site to another site
Linking internal pages of a website
Linking social media content with website
All the above
Clear selection
What should you use to help Google understanding images?
Robot tag
Shift tag
Secondary tag
Alt tag
Clear selection
What is anchor text?
It is the main body of text on a particular web page
The text within the left or top panel of a web page
It is the visible text that is hyperlinked to another page
It is the most prominent text on the page that the search engines use to assign a title to the page
Clear selection
Which of the following are types of SEO?
On Page SEO
On Page and FrontPage SEO
Front Page SEO
On Page and Off Page SEO
Clear selection
What is the objective of SEO?
To have a nice website
To have the best technology in terms of site encoding
Increasing brand awareness
Increasing visibility of a website
Clear selection
What is the generally accepted difference between SEO and SEM?
SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
No difference, they’re synonymous
SEO refers to organic/natural listings while SEM covers PPC, or paid search
SEO tends to be a West coast term, SEM is more East coast.
Clear selection
SEO is to improve the volume and …………………. to a web site from search engines.
Look for Feel
Advertisement
Quality of traffic
None of the above
Clear selection
Majority of web traffic is driven by…………
Social Media
Search Engines
YouTube
None of the above
Clear selection
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