Visitors Souvenir Purchasing Behaviour in Muar/Batu Pahat
Hello! Have you been to Muar / Batu Pahat? Let us know what you bought from there and why
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1. Gender *
2. Age *
3. Place of origin *
4. Occupation *
5. Estimation of yearly income (RM) *
6. What is your purpose in visiting Muar/Batu Pahat? *
You may choose more than one.
Required
7. What is the main attraction that made you visit Muar/Batu Pahat? *
You may choose more than one.
Required
8. State the source of information you get in planning your tour to Muar/Batu Pahat *
You may choose more than one.
Required
9. Is this your first time visit to Muar/Batu Pahat? *
10. Do you buy any souvenir during your visit to Muar/Batu Pahat? *
11. What is your intention in buying the souvenir?
You may choose more than one.
12. State the type of souvenirs you purchased during your visit
You may choose more than one.
13. How much did you usually pay for the purchased the souvenir?
<RM5
RM6 - RM20
RM21 - RM30
RM31 - RM40
RM41 - RM50
>RM51
Hats/Cap/Clothing branded with the destination
Regional art and craft (eg: wood carving, gambus etc.)
Non-regional art and craft (eg: stuffed animal, ornament, painting)
Published material on the destination (eg: books or magazines)
Regional food
Other item related to the destination (eg: keychain, fridge magnet, mug, etc.)
Clear selection
14. From scale 1-6, please rate your satisfaction on the MATERIAL QUALITY of souvenir you purchased.
1-Very unsatisfied  2-Unsatisfied  3-Moderate  4-Satisfied  5-Very Satisfied  6-Not related
1
2
3
4
5
6
Hats/Cap/Clothing branded with the destination
Regional art and craft (eg: wood carving, gambus etc.)
Non-regional art and craft (eg: stuffed animal, ornament, painting)
Published material on the destination (eg: books or magazines)
Regional food (taste or presentation)
Other item related to the destination (eg: keychain, fridge magnet, mug, etc.)
Clear selection
15. From scale 1-6, please rate your satisfaction on the DESIGN QUALITY of souvenir you purchased.
1-Very unsatisfied  2-Unsatisfied  3-Moderate  4-Satisfied  5-Very Satisfied  6-Not related
1
2
3
4
5
6
Hats/Cap/Clothing branded with the destination
Regional art and craft (eg: wood carving, gambus etc.)
Non-regional art and craft (eg: stuffed animal, ornament, painting)
Published material on the destination (eg: books or magazines)
Regional food (taste or presentation)
Other item related to the destination (eg: keychain, fridge magnet, mug, etc.)
Clear selection
16. From scale 1-6, please rate your satisfaction on the PRICE QUALITY of souvenir you purchased.
1-Very unsatisfied  2-Unsatisfied  3-Moderate  4-Satisfied  5-Very Satisfied  6-Not related
1
2
3
4
5
6
Hats/Cap/Clothing branded with the destination
Regional art and craft (eg: wood carving, gambus etc.)
Non-regional art and craft (eg: stuffed animal, ornament, painting)
Published material on the destination (eg: books or magazines)
Regional food (taste or presentation)
Other item related to the destination (eg: keychain, fridge magnet, mug, etc.)
Clear selection
17. What is your suggestion to improve the souvenirs or handicrafts development in Muar/Batu Pahat?
Submit
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