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Google Ads Fundamentals Exam
Please read the questions carefully and choose the right answer.
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1.) What's the benefit of having multiple ads in an ad group? *
1 point
2.) Data shows that the audience for a client's running shoes store is women ages 35 to 50. How can you optimize this client's Display Network campaign based on your research? *
1 point
3.) Tom wants to promote his windshield repair company's emergency service by reaching people when they are searching for help. Which campaign type is a good fit? *
1 point
4.) Julia wants to reach potential customers based on the type of device they're using, but she doesn't know her campaign performs on different devices. How can Julia find meaningful data that will help her decide which devices to target? *
1 point
5.) An advertiser should group their campaigns by: *
1 point
6.) While teaching a new Account Manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to: *
1 point
7.) By monitoring ad campaign performance, an advertiser may obtain the information needed to: *
1 point
8.) When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers? *
1 point
9.) Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy? *
1 point
10.) Your client noticed that his ad was disapprove for editorial reasons. Why is it important for him to understand and abide by Google's advertising policies? *
1 point
11.) An advertiser wants to know the minimum amount of money that she must spend on Google Ads campaign *
1 point
12.) Conversion tracking helps you improve the return on investments (ROI) from your online advertising because it: *
1 point
13.) How are negative keywords different from other keywords? *
1 point
14.) Research for a client who owns used car dealership shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people? *
1 point
15.) Which campaign type would an advertiser use to target users searching on Google.com *
1 point
16.) One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how Google Ads System works. *
1 point
17.) Your clients gets more conversion from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client *
1 point
18.) You can use Keyword Planner to identify: *
1 point
19.) Mary's campaign consistently meet its average daily budget. What should she do to maximize her budget throughout the entire day? *
1 point
20.) You would choose to advertise on Display Network if you wanted to: *
1 point
21.) Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network Campaign? *
1 point
22.) Which is a benefit of advertising online with Google Ads? *
1 point
23.) A standard Google Ads text ad is made up of: *
1 point
24.) How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network? *
1 point
25.) Sally's Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on website that focus on health, wellness, and home cooking? *
1 point
26.) Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2) *
1 point
Required
27.) Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve? *
1 point
28.) Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text? *
1 point
29.) What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads? *
1 point
30.) What bidding strategy should you use to maximize the number of visitors to your website? *
1 point
31.) Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan setup her Google Ads account? *
1 point
32.) How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign? *
1 point
33.) In order to appeal to customers on mobile devices, it's important to: *
1 point
34.) You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign? *
1 point
35.) When reviewing your client's Search Network campaign, you noticed that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads? *
1 point
36.) Which two bidding strategies can boost brand awareness and recognition? (Choose 2) *
1 point
Required
37.) Your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate? *
1 point
38.) Which ad extension would you use for an advertiser who has a chain of local restaurants? *
1 point
39.) When people search for your client's watch repair business, they use very specific terms like "vintage watch repairs". To show your ads for these searches, you'll want to use: *
1 point
40.) Which bid strategy should Sara use if her goal is to get more people to call her local catering business? *
1 point
41.) How can you see if people are searching for your client's services during the early morning and evening hours? *
1 point
42.) How are manual extensions different from automatic extensions? *
1 point
43.) Paige's Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords? *
1 point
44.) Which client would you advise to advertise on the Search Network? *
1 point
45.) Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of the features would not be a good fit for him? *
1 point
46.) Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games? *
1 point
47.) When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords? *
1 point
48.) An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers? *
1 point
49.) Which of the following items is not a component of Quality Score? *
1 point
50.) How should an advertiser with stores in both India and Germany setup a Google Ads account to target users in these different locations? *
1 point
51.) Why should you link your client's Google Ads account to Search Console (previously Google Webmasters Tool)? *
1 point
52.) Your client wants to improve her ad positions. What would you recommend? *
1 point
53.) You would advise a client that's launching a new product line to advertise on the Display Network because she can: *
1 point
54.) An advertiser wants to target people on the Search Network who have previously visited their website. What should they do? *
1 point
55.) Why might you use the "Search Network campaigns with Display opt-in" campaign type? *
1 point
56.) What value is used to determine whether your ad will show on a page and, if so, the ad's position? *
1 point
57.) An advertiser wants to achieve the top positions in paid search results. Which recommendations would improve the likelihood of the advertiser's ad showing in the top position? *
1 point
58.) An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her? *
1 point
59.) What is a Google Network? *
1 point
60.) Which statistic indicates how often a click has led to a conversion? *
1 point
61.) Which targeting option can help you reach people who've previously visited your website? *
1 point
62.) You sell autographed sports memorabilia and want to reach people interested in sports. What's one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network? *
1 point
63.) Your client wants to show ads to people who've visited her website before. Which Google Ads feature would you recommend she use? *
1 point
64.) Which client would you advise to use radius targeting? *
1 point
65.) Your ad can show to a potential customer when your targeted language matches: *
1 point
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