Brand Apology Survey

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Email *

Do you care whether a brand acknowledges an incident or controversy immediately after? *

Yes, I expect some kind of response.

No, it doesn't matter to me.

Would you consider shopping with a brand that may have offended you in the past if they apologized? *

Yes, as long as they acknowledged the issue

Absolutely not

Have you ever completely stopped shopping with a brand that did something offensive *

Yes

For a while, but I went back eventually

What do you most look for in a brand apology? *

Transparency and sincerity

Full accountability followed by actionable steps

Just a generic apology should suffice

Other:

To what extent do you need a brand to align with your values in order to remain a customer? *

100%

Somewhat aligned but it doesn't have to be in every respect

Not at all

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