Online Informed Consent

School of Communication
Endicott College

You are invited to participate in this research study that is trying to investigate how effective advertisements are inside video games. The results of this study may help future game video game designs and different marketing strategies to target specific demographics.

In this study, you will be asked to complete a survey after playing Gran Turismo 6. After you have played Mid-Field Raceway for as long as you wish please complete the survey provided in the link. You will remain anonymous throughout this entire process and the survey should take around five minutes to complete. However if for any reason you feel uncomfortable with playing Gran Turismo 6 and completing the survey you are free to stop.  

Your anonymity will be preserved in this study. In other words, no one will be able to link your name with any information or data that you provide for this study.  

Your participation in this investigation is entirely voluntary.  You may withdraw your consent and terminate your participation at any time during this study without penalty by exiting out of the survey link.  
If you have any questions about this investigation, you may contact the primary researcher Travis Brown at 978-857-4647 or email at tbrow317@mail.endicott.edu or the faculty instructor (Dr. Randall Livingstone, rlivings@endicott.edu, 978-998-7783) for clarification at any time.

Thank you for your time. At this point, if you wish to participate, please check the “I understand” box below and electronically sign with your initials. By doing so, you’re indicating that you are 18 years old or older, you are not currently enrolled at Endicott College, you understand this document, and you agree with the following statement: