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Zeus Fitness Survey Research
Welcome!

You have been invited to participate in a research study about Zeus Fitness, a company based in BC, Canada who aims to provide world class fitness equipment to the local community.

This study is being conducted by 5 Marketing students from Douglas College, BC, Canada. The goal of this study is to determine the target market's needs and expectations in order to maximize brand awareness in the digital space.

Your participation in this questionnaire is voluntary and would require about 3-5 minutes to complete 15 questions, if you consent. Participating in this study may not benefit you directly, but it will provide extremely valuable information to help us learn.

YOU MAY SKIP questions you are not comfortable answering, or does not apply to you.

The information shared in this survey will be strictly confidential as it will be used for academic purposes only.

We greatly appreciate your time and cooperation!

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The information shared in this survey will be strictly confidential as it will be used for academic purposes only. Your identity will not be disclosed in any publication from this study. *
Required
1. What is your gender identity?
Clear selection
2. To which age group do you belong?
Clear selection
3. What is your household income level?
Clear selection
4. What is your main motivation to work out? (please rank from 1-5, 1 being the most important, 5 being the least important) *
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Health
Muscle Growth
Strength
Compete
Appearance
5. Where do you prefer to exercise? (choose 1)
Clear selection
6. If you prefer home gyms, what is the main factor for you? (choose 1)
Clear selection
7. If you exercise less than one hour per week, which best describes your obstacle? (choose 1)
Clear selection
8. Rank the following based on the amount of time you spend on these platforms. (1 being the most time, and 7 being the least time). *
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Facebook
Instagram
TikTok
Twitter
Snapchat
Reddit
Discord
9. Have you bought a fitness product from a brand you'd never heard of before, after seeing its social media ad?
Clear selection
10. What type of content do you want to see the most from a fitness social media account? (choose 1)
Clear selection
11. Please check the boxes of your TOP 3 sources of inspiration for working out. (choose 3)
12. Where do you shop the most for fitness equipment? (choose 1)
Clear selection
13. Please check the boxes next to your TOP 3 most used fitness equipment. (choose 3)
14. Which advantage of online shopping appeals to you the most? (choose 1)
Clear selection
15. In terms of fitness equipment, which do you seek the most? (rank from 1-5, 1 being the most important, 5 being the least important) *
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Quality
Usability
Design
Price
Size
16. How much are you willing to pay for a home gym setup ($CAD)? (choose 1)
Clear selection
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