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JUDYDOLL (橘朵)Consumer Survey
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Please indicate your nationality./귀하의 국적을 기입해 주세요.
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What is your age?/귀하의 연령이 어떻게 되시나요?
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What is your gender?/귀하의 성별이 어떻게 되시나요?
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Advertiment Evaluation
(1). I find this advertisement aesthetically appealing./이 광고는 미적으로 매력적이라고 느낍니다.
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(2). This advertisement attracts my attention./이 광고는 나의 시선을 끕니다.
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(3). This advertisement motivates me to purchase the product./이 광고는 내가 해당 제품을 구매하고 싶게 만듭니다.
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(1). The models in JUDYDOLL advertisements create an attractive image that I may want to achieve./JUDYDOLL 광고 속 모델들은 내가 이루고 싶다고 느끼는 매력적인 이미지를 만들어냅니다.
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(2). The models inspire me to become a better version of myself. /모델들은 제가 더 나은 자신이 되도록 영감을 줍니다.
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3. Influencers’ content motivates me to try JUDYDOLL products. /인플루언서의 콘텐츠가 저를 주디돌 제품을 시도해보게 만듭니다.
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4. After viewing this advertisement, I feel suspicious about the credibility of the advertisement. /이 광고를 본 후, 제가 광고의 신뢰성에 의심이 듭니다.
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5. I believe that using JUDYDOLL will make me feel confident based on the current understanding. /현재 이해를 바탕으로 주디돌을 사용하면 자신감이 생길 거라고 생각합니다.
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6. Please evaluate the Ad copy below./아래의 광고 문구를 평가 하세요.
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7.
Please view the advertisements below and answer the following questions./아래의 광고를 보고 물음에 대답하세요.
(1).
Please evaluate the following advertisement./다음 광고를 평가하세요
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(2). This advertisement is distinctive compared to other cosmetic advertisements./이 광고는 다른 광고와 비교했을때 차별화 되었습니다.
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8.
After viewing the advertisements, I feel emotionally connected to JUDYDOLL./저는 광고를 본후 쥬디돌이라는 브랜드에 뉴대감을 느낍니다.
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9. I can relate to the lifestyle presented in JUDYDOLL advertisements./저는 JUDYDOLL 광고에서 제시하는 라이프스타일(생활방식)에 공감할 수 있습니다.
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10.
Repeated exposure to JUDYDOLL advertisements will increase my liking for the brand./저는 JUDYDOLL 광고에 반복적으로 노출될수록 브랜드에 대한 호감이 증가한다고 생각합니다.
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11.
After seeing JUDYDOLL advertisements, I am likely to search for the products online. /저는 JUDYDOLL 광고를 본 후 제품 정보를 온라인에서 찾아볼 의향이 있을 것입니다.
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12. Please do not go back to view the image from Question 1 while answering this question.
I can recall the advertisement shown in Question 1. /저는 1번 문항에서 제시된 광고를 기억할 수 있습니다.
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13. What improvements would you like to see in future JUDYDOLL advertisements?
Please feel free to write your opinions /향후 JUDYDOLL 광고의 개선점에 대해 자유롭게 작성해 주세요.