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Section 1 of 2
JUDYDOLL οΌζ©ζ΅οΌConsumer Survey
Hello! π
Thank you so much for your time and valuable input!π
We are students from Korea University currently taking a course in [Consumer and Advertisement Psychology].Β
We are conducting a short survey to better understand consumers' perceptions of previous advertising campaigns by the Chinese cosmetics brand JUDYDOLL. Your feedback will play an important role in helping us develop more effective and engaging future campaigns.Β
JUDYDOLL is a popular Chinese cosmetics brand founded in 2017, known for its trendy designs,Β high-quality products, andΒ affordable prices.Β
β±οΈThe survey will take less than 5 minutes to complete.Β
πAll responses will remain completely anonymous and will be used only for academic purposes.
Thank you so much for your time and valuable input!π
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μλ
νμΈμ.
μ ν¬ κ³ λ €λνκ΅ [μλΉμ λ° κ΄κ³ μ¬λ¦¬] μμ
μμ ν νλ‘μ νΈλ₯Ό μ§ν μ€μΈ νμμ
λλ€.
μ΄λ² νλ‘μ νΈλ μ€κ΅ νμ₯ν λΈλλ JUDYDOLLμ κΈ°μ‘΄ κ΄κ³ μΊ νμΈμ λν μλΉμ μΈμμ μ΄ν΄ννλ κ²μ λͺ©μ μΌλ‘ νλ©°, λ³Έ μ€λ¬Έμ κ·Έ μΌνμΌλ‘ μ§νλκ³ μμ΅λλ€. μ¬λ¬λΆμ μμ€ν μ견μ μμΌλ‘ λμ± ν¨κ³Όμ μΈ κ΄κ³ μΊ νμΈμ κ°λ°νλ λ° ν° λμμ΄ λ κ²μ
λλ€.Β
JUDYDOLLμ 2017λ
μ μ€λ¦½λ μ€κ΅μ μΈκΈ° νμ₯ν λΈλλλ‘, νΈλ λν λμμΈ, μ°μν μ ν νμ§, κ·Έλ¦¬κ³ ν©λ¦¬μ μΈ κ°κ²©λλ‘ μ μλ €μ Έ μμ΅λλ€.
β±οΈμμμκ°: μ½ 5λΆ
πλͺ¨λ λ΅λ³μ μ΅λͺ
μΌλ‘ μ²λ¦¬λλ©°, μ°κ΅¬ λͺ©μ μΈμλ μ λ μ¬μ©λμ§ μμ΅λλ€.Β
μμ€ν μκ°κ³Ό μ견μ λλ μ£Όμ
μ μ§μ¬μΌλ‘ κ°μ¬λ립λλ€.Β π
Please indicate your nationality./κ·νμ κ΅μ μ κΈ°μ
ν΄ μ£ΌμΈμ.
Please indicate your nationality./κ·νμ κ΅μ μ κΈ°μ
ν΄ μ£ΌμΈμ.
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What is your age?/κ·νμ μ°λ Ήμ΄ μ΄λ»κ² λμλμ?
What is your age?/κ·νμ μ°λ Ήμ΄ μ΄λ»κ² λμλμ?
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under 20/20μΈ μ΄ν
21 - 30
31 - 40
41 - 50
50 or above/50μΈ μ΄μ
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or
add "Other"
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What is your gender?/κ·νμ μ±λ³μ΄ μ΄λ»κ² λμλμ?
What is your gender?/κ·νμ μ±λ³μ΄ μ΄λ»κ² λμλμ?
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Male/λ¨μ±
Female/μ¬μ±
Prefer not to say/μλ΅νμ§ μμ
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or
add "Other"
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Section 2 of 2
Advertiment Evaluation
1. Please watch the advertisement and answer the following questions./κ΄κ³ λ₯Ό μμ²ν ν, λ€μ μ§λ¬Έμ λ΅ν΄μ£ΌμΈμ.
1. Please watch the advertisement and answer the following questions./κ΄κ³ λ₯Ό μμ²ν ν, λ€μ μ§λ¬Έμ λ΅ν΄μ£ΌμΈμ.
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(1). I find this advertisement aesthetically appealing./μ΄ κ΄κ³ λ λ―Έμ μΌλ‘ 맀λ ₯μ μ΄λΌκ³ λλλλ€.
(1). I find this advertisement aesthetically appealing./μ΄ κ΄κ³ λ λ―Έμ μΌλ‘ 맀λ ₯μ μ΄λΌκ³ λλλλ€.
Question Type
Short answer
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Strongly Disagree/μ ν λμνμ§ μμ
Disagree/λμνμ§ μμ
Neutral/보ν΅
Agree/λμν¨
Strongly Agree/λ§€μ° λμν¨
Add option
or
add "Other"
…
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Β (2). This advertisement attracts my attention./μ΄ κ΄κ³ λ λμ μμ μ λλλ€.
Β (2). This advertisement attracts my attention./μ΄ κ΄κ³ λ λμ μμ μ λλλ€.
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Date
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Strongly Disagree/μ ν λμνμ§ μμ
Disagree/λμνμ§ μμ
Neutral/보ν΅
Agree/λμν¨
Strongly Agree/λ§€μ° λμν¨
Add option
or
add "Other"
…
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(3). This advertisement motivates me to purchase the product./μ΄ κ΄κ³ λ λ΄κ° ν΄λΉ μ νμ ꡬ맀νκ³ μΆκ² λ§λλλ€.
(3). This advertisement motivates me to purchase the product./μ΄ κ΄κ³ λ λ΄κ° ν΄λΉ μ νμ ꡬ맀νκ³ μΆκ² λ§λλλ€.
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Paragraph
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Strongly Disagree/μ ν λμνμ§ μμ
Disagree λμνμ§ μμ
Neutral 보ν΅
Agree λμν¨
Strongly agree λ§€μ° λμν¨
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or
add "Other"
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2. Please view the following JUDYDOLL advertisement models and answer the following questions./λ€μ JUDYDOLL κ΄κ³ λͺ¨λΈμ λ³΄κ³ , μλ μ§λ¬Έμ λ΅ν΄μ£ΌμΈμ
Β
2. Please view the following JUDYDOLL advertisement models and answer the following questions./λ€μ JUDYDOLL κ΄κ³ λͺ¨λΈμ λ³΄κ³ , μλ μ§λ¬Έμ λ΅ν΄μ£ΌμΈμ
Β
Loading imageβ¦
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(1).Β The models in JUDYDOLL advertisements create an attractive image thatΒ I may want to achieve./JUDYDOLL κ΄κ³ μ λͺ¨λΈλ€μ λ΄κ° μ΄λ£¨κ³ μΆλ€κ³ λλΌλ 맀λ ₯μ μΈ μ΄λ―Έμ§λ₯Ό λ§λ€μ΄λ
λλ€.
(1).Β The models in JUDYDOLL advertisements create an attractive image thatΒ I may want to achieve./JUDYDOLL κ΄κ³ μ λͺ¨λΈλ€μ λ΄κ° μ΄λ£¨κ³ μΆλ€κ³ λλΌλ 맀λ ₯μ μΈ μ΄λ―Έμ§λ₯Ό λ§λ€μ΄λ
λλ€.
Question Type
Short answer
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Checkboxes
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Linear scale
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Multiple choice grid
Checkbox grid
Date
Time
Strongly Disagree/μ ν λμνμ§ μμ
Disagree/λμνμ§ μμ
Neutral/보ν΅
Agree/λμν¨
Strongly Agree/λ§€μ° λμν¨
Add option
or
add "Other"
…
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(2). The models inspire me to become a better version of myself. /λͺ¨λΈλ€μ μ κ° λ λμ μμ μ΄ λλλ‘ μκ°μ μ€λλ€.
(2). The models inspire me to become a better version of myself. /λͺ¨λΈλ€μ μ κ° λ λμ μμ μ΄ λλλ‘ μκ°μ μ€λλ€.
Question Type
Short answer
Paragraph
Multiple choice
Checkboxes
Dropdown
File upload
Linear scale
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Multiple choice grid
Checkbox grid
Date
Time
Strongly Disagree/μ ν λμνμ§ μμ
Disagree/λμνμ§ μμ
Neutral/보ν΅
Agree/λμν¨
Strongly Agree/λ§€μ° λμν¨
Add option
or
add "Other"
…
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3. Influencersβ content motivates me to try JUDYDOLL products. /μΈν루μΈμμ μ½ν
μΈ κ° μ λ₯Ό μ£Όλλ μ νμ μλν΄λ³΄κ² λ§λλλ€.
3. Influencersβ content motivates me to try JUDYDOLL products. /μΈν루μΈμμ μ½ν
μΈ κ° μ λ₯Ό μ£Όλλ μ νμ μλν΄λ³΄κ² λ§λλλ€.
Question Type
Short answer
Paragraph
Multiple choice
Checkboxes
Dropdown
File upload
Linear scale
Rating
Multiple choice grid
Checkbox grid
Date
Time
Strongly disagree/μ ν λμνμ§ μμ
Disagree/λμνμ§ μμ
Neutral/보ν΅
Agree/λμν¨
Strongly agree/λ§€μ° λμν¨
Add option
or
add "Other"
…
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4.Β After viewing this advertisement, I feel suspicious about the credibility of the advertisement.Β /μ΄ κ΄κ³ λ₯Ό λ³Έ ν, μ κ° κ΄κ³ μ μ λ’°μ±μ μμ¬μ΄ λλλ€.
4.Β After viewing this advertisement, I feel suspicious about the credibility of the advertisement.Β /μ΄ κ΄κ³ λ₯Ό λ³Έ ν, μ κ° κ΄κ³ μ μ λ’°μ±μ μμ¬μ΄ λλλ€.
Question Type
Short answer
Paragraph
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Loading imageβ¦
strongly Disagree/μ ν λμνμ§ μμ
Disagree/λμνμ§ μμ
Neutral/보ν΅
Agree/λμν¨
Strongly Agree/λ§€μ° λμν¨
Add option
or
add "Other"
…
Answer key
(0 points)
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5. I believe that using JUDYDOLL will make me feel confident based on the current understanding. /νμ¬ μ΄ν΄λ₯Ό λ°νμΌλ‘ μ£Όλλμ μ¬μ©νλ©΄ μμ κ°μ΄ μκΈΈ κ±°λΌκ³ μκ°ν©λλ€.
5. I believe that using JUDYDOLL will make me feel confident based on the current understanding. /νμ¬ μ΄ν΄λ₯Ό λ°νμΌλ‘ μ£Όλλμ μ¬μ©νλ©΄ μμ κ°μ΄ μκΈΈ κ±°λΌκ³ μκ°ν©λλ€.
Question Type
Short answer
Paragraph
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Checkboxes
Dropdown
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Linear scale
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Multiple choice grid
Checkbox grid
Date
Time
Strongly Disagree/μ ν λμνμ§ μμ
Disagree/λμνμ§ μμ
Neutral/보ν΅
Agree/λμν¨
Strongly Agree/λ§€μ° λμν¨
Add option
or
add "Other"
…
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6. Please evaluate the Ad copy below./μλμ κ΄κ³ 문ꡬλ₯Ό νκ° νμΈμ.
6. Please evaluate the Ad copy below./μλμ κ΄κ³ 문ꡬλ₯Ό νκ° νμΈμ.
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Loading imageβ¦
1.
2
3
4
5
Relatable β Distant/μΉκ·Όν¨ β 거리κ°
Authentic β Overly Exaggerated /μ§μ μ± β κ³Όμ₯λ¨
Informative β Vague/μ λ³΄μ± μμ β λͺ¨νΈν¨
Inclusive β exclusive/ν¬μ©μ± β λ°°νμ±
Rows
1.
Relatable β Distant/μΉκ·Όν¨ β 거리κ°
2.
Authentic β Overly Exaggerated /μ§μ μ± β κ³Όμ₯λ¨
3.
Informative β Vague/μ λ³΄μ± μμ β λͺ¨νΈν¨
4.
Inclusive β exclusive/ν¬μ©μ± β λ°°νμ±
5.
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7.Β
Please view the advertisements below and answer the following questions./μλμ κ΄κ³ λ₯Ό λ³΄κ³ λ¬Όμμ λλ΅νμΈμ.
7.Β
Please view the advertisements below and answer the following questions./μλμ κ΄κ³ λ₯Ό λ³΄κ³ λ¬Όμμ λλ΅νμΈμ.
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(1).Β
Please evaluate the following advertisement./λ€μ κ΄κ³ λ₯Ό νκ°νμΈμ
(1).Β
Please evaluate the following advertisement./λ€μ κ΄κ³ λ₯Ό νκ°νμΈμ
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1
2
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JUDYDOLL is Eye-catching(λμ λλ€)/ β Hard to distinguish(λμ μ μλλ€)
JUDYDOLL is Attention-grabbing(μ£Όμλ₯Ό λμ μλ€) β Unnoticeable(μ μ£Όμκ° μλλ¦°λ€)
JUDYDOLL is Memorable (κΈ°μ΅μ λ¨λλ€)β Forgettable(κΈ°μ΅μ μ μλ¨λλ€)
Rows
1.
JUDYDOLL is Eye-catching(λμ λλ€)/ β Hard to distinguish(λμ μ μλλ€)
2.
JUDYDOLL is Attention-grabbing(μ£Όμλ₯Ό λμ μλ€) β Unnoticeable(μ μ£Όμκ° μλλ¦°λ€)
3.
JUDYDOLL is Memorable (κΈ°μ΅μ λ¨λλ€)β Forgettable(κΈ°μ΅μ μ μλ¨λλ€)
4.
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(2). This advertisement is distinctive compared to other cosmetic advertisements./μ΄ κ΄κ³ λ λ€λ₯Έ κ΄κ³ μ λΉκ΅νμλ μ°¨λ³ν λμμ΅λλ€.
(2). This advertisement is distinctive compared to other cosmetic advertisements./μ΄ κ΄κ³ λ λ€λ₯Έ κ΄κ³ μ λΉκ΅νμλ μ°¨λ³ν λμμ΅λλ€.
Question Type
Short answer
Paragraph
Multiple choice
Checkboxes
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Linear scale
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Multiple choice grid
Checkbox grid
Date
Time
Strongly Disagree/μ ν λμνμ§ μμ
Disagree/λμνμ§ μμ
Neutral/보ν΅
Agree/λμν¨
Strongly agree/λ§€μ° λμν¨
Add option
or
add "Other"
…
Answer key
(0 points)
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8.Β
After viewing the advertisements, I feel emotionally connected to JUDYDOLL./μ λ κ΄κ³ λ₯Ό λ³Έν μ₯¬λλμ΄λΌλ λΈλλμ λ΄λκ°μ λλλλ€.
8.Β
After viewing the advertisements, I feel emotionally connected to JUDYDOLL./μ λ κ΄κ³ λ₯Ό λ³Έν μ₯¬λλμ΄λΌλ λΈλλμ λ΄λκ°μ λλλλ€.
Question Type
Short answer
Paragraph
Multiple choice
Checkboxes
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Date
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Loading imageβ¦
Strongly Disagree/μ ν λμνμ§ μμ
Disagree/λμνμ§ μμ
Neutral/보ν΅
Agree/λμν¨
Strongly Agree/λ§€μ° λμν¨
Add option
or
add "Other"
…
Answer key
(0 points)
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9. I can relate to the lifestyle presented in JUDYDOLL advertisements./μ λ JUDYDOLL κ΄κ³ μμ μ μνλ λΌμ΄νμ€νμΌ(μνλ°©μ)μ 곡κ°ν μ μμ΅λλ€.
9. I can relate to the lifestyle presented in JUDYDOLL advertisements./μ λ JUDYDOLL κ΄κ³ μμ μ μνλ λΌμ΄νμ€νμΌ(μνλ°©μ)μ 곡κ°ν μ μμ΅λλ€.
Question Type
Short answer
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Time
Strongly Disagree/μ ν λμνμ§ μμ
Disagree/λμνμ§ μμ
Neutral/보ν΅
Agree/λμν¨
Strongly Agree/λ§€μ° λμν¨
Add option
or
add "Other"
…
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(0 points)
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10.Β
Repeated exposure to JUDYDOLL advertisements will increase my liking for the brand./μ λ JUDYDOLL κ΄κ³ μ λ°λ³΅μ μΌλ‘ λ
ΈμΆλ μλ‘ λΈλλμ λν νΈκ°μ΄ μ¦κ°νλ€κ³ μκ°ν©λλ€.
10.Β
Repeated exposure to JUDYDOLL advertisements will increase my liking for the brand./μ λ JUDYDOLL κ΄κ³ μ λ°λ³΅μ μΌλ‘ λ
ΈμΆλ μλ‘ λΈλλμ λν νΈκ°μ΄ μ¦κ°νλ€κ³ μκ°ν©λλ€.
Question Type
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Date
Time
Strongly Disagree/μ ν λμνμ§ μμ
Disagree/λμνμ§ μμ
Neutral/보ν΅
Agree/λμν¨
Strongly Agree/λ§€μ° λμν¨
Add option
or
add "Other"
…
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11.Β
After seeing JUDYDOLL advertisements, I am likely to search for the products online. /μ λ JUDYDOLL κ΄κ³ λ₯Ό λ³Έ ν μ ν μ 보λ₯Ό μ¨λΌμΈμμ μ°Ύμλ³Ό μν₯μ΄ μμ κ²μ
λλ€.
11.Β
After seeing JUDYDOLL advertisements, I am likely to search for the products online. /μ λ JUDYDOLL κ΄κ³ λ₯Ό λ³Έ ν μ ν μ 보λ₯Ό μ¨λΌμΈμμ μ°Ύμλ³Ό μν₯μ΄ μμ κ²μ
λλ€.
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Checkbox grid
Date
Time
Strongly Disagree/μ ν λμνμ§ μμ
Disagree/λμνμ§ μμ
Neutral/보ν΅
Agree/λμν¨
Strongly agree/λ§€μ° λμν¨
Add option
or
add "Other"
…
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12. Please do not go back to view the image from Question 1 while answering this question.Β
I can recall the advertisement shown in Question 1. /μ λ 1λ² λ¬Ένμμ μ μλ κ΄κ³ λ₯Ό κΈ°μ΅ν μ μμ΅λλ€.
12. Please do not go back to view the image from Question 1 while answering this question.Β
I can recall the advertisement shown in Question 1. /μ λ 1λ² λ¬Ένμμ μ μλ κ΄κ³ λ₯Ό κΈ°μ΅ν μ μμ΅λλ€.
Question Type
Short answer
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Date
Time
Strongly Disagree/μ ν λμνμ§ μμ
Disagree/λμνμ§ μμ
Neutral/보ν΅
Agree/λμν¨
Strongly Agree/λ§€μ° λμν¨
Add option
or
add "Other"
…
Answer key
(0 points)
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13. What improvements would you like to see in future JUDYDOLL advertisements?Β
Please feel free to write your opinions /ν₯ν JUDYDOLL κ΄κ³ μ κ°μ μ μ λν΄ μμ λ‘κ² μμ±ν΄ μ£ΌμΈμ.
13. What improvements would you like to see in future JUDYDOLL advertisements?Β
Please feel free to write your opinions /ν₯ν JUDYDOLL κ΄κ³ μ κ°μ μ μ λν΄ μμ λ‘κ² μμ±ν΄ μ£ΌμΈμ.
Question Type
Short answer
Paragraph
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Checkboxes
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(0 points)
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