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Defining Digital Success
A SURVEY OF HOW CULTURAL ORGANISATIONS DEFINE AND MEASURE DIGITAL KPIs

The first phase of our research (http://bit.ly/structuringdigital) revealed that many of the cultural organisations we surveyed didn’t have a clear digital vision and lacked well defined, well articulated measures of success. So in this next phase we will focus on how GLAMs define and measure their digital performance.

Our goal is to understand some of the challenges faced by GLAMs and other cultural organisations, and offer advice to help us all be a little better at defining, leading and measuring digital success.

We’d appreciate you spending a few minutes completing the following survey. We’ll be publishing the results in the autumn.

Dafydd James & Kati Price
Email address *
What type of organisation do you work at?
What is the size of your organisation?
Describe the structure of the digital team
Does your organisation have KPIs in place for measuring the overall impact of digital activity?
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