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Defining Digital Success
A SURVEY OF HOW CULTURAL ORGANISATIONS DEFINE AND MEASURE DIGITAL KPIs
The first phase of our research (
) revealed that many of the cultural organisations we surveyed didn’t have a clear digital vision and lacked well defined, well articulated measures of success. So in this next phase we will focus on how GLAMs define and measure their digital performance.
Our goal is to understand some of the challenges faced by GLAMs and other cultural organisations, and offer advice to help us all be a little better at defining, leading and measuring digital success.
We’d appreciate you spending a few minutes completing the following survey. We’ll be publishing the results in the autumn.
Dafydd James & Kati Price
What type of organisation do you work at?
Museum or heritage building
What is the size of your organisation?
Describe the structure of the digital team
Outsourced (the majority of digital work is done by freelancers and/or agencies)
De-centralised (individuals or small groups of digital staff dispersed across different departments with no single digital leader or vision)
Centralised (staff are located in one department, with oversight and control of all digital activity)
Hub and spoke (a small central unit that coordinates individuals or small teams in the delivery of digital activity across other areas of the organisation)
Holistic (where digital activity is networked organisation-wide, with a digital leader setting the vision and having a cross-departmental view of all digital activity)
Does your organisation have KPIs in place for measuring the overall impact of digital activity?
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