You want to attract new customers — the right ones. The kind you enjoy working for, and the kind that bring in a healthy margin. But the market is overheated, and everyone is fighting for attention and leads. Your campaign and download leads no longer convert. Creating new content doesn’t bring new customers anymore.
So, how do you keep growing?

In this interactive session, join Serge Caljouw (Fingerspitz) to discuss:

● How to define your Ideal Customer Profile (ICP);
● How to create pipeline value;
● How to report on real business impact;
● Why and how to invest in the relationship between sales and marketing.

This session will be held in Dutch.

-- Unfortunately this round table is no longer available --

Why brands are losing the youth (Gen Z/A) — and how to become relevant again.

Learn about the five behavioral and cultural patterns you need to understand to truly connect with younger audiences. Discover what brands are getting wrong today and how to avoid it. Explore how to use design, co-creation, authenticity, and artistry smartly in your brand communication.

Join a strategic and visual presentation by Matthijs Huijbregts (Morrow) filled with inspiring examples from culture, branding, and design. Focus areas: research, brand development, and communication.

This session will be held in Dutch.

You invest heavily in marketing — in social media, campaigns, branding, and maybe even offline channels. But despite all the data, one question remains hard to answer: what does it really deliver? Where does growth come from, and what should it cost?

Meanwhile, measurement is becoming more difficult: cookies are disappearing, privacy laws limit tracking, and tools like GA4 offer less insight into the full customer journey. The “dark funnel” — the invisible parts of that journey — makes it even more complex.

In this interactive round table with Inez Veringa (Fingerspitz), we’ll discuss how to move from gut feeling to true insight:

● Using Self-Reported Attribution (SRA);
● Omnichannel attribution: from online campaign to offline store visit;
● The limits and opportunities of GA4 and Customer Data Platforms (CDPs).

A session full of relatable insights, real-world examples, and discussion on what makes modern marketing truly measurable.

This session will be held in Dutch.

-- Unfortunately this round table is no longer available --

Imagine a sparring partner who gets your strategy, challenges your thinking, and never takes a day off. AI can do more than write emails — it can think with you.

In this session, we’ll explore how leaders can turn AI into a true strategic partner — one that helps you make smarter calls. We’ll also discuss what separates great use from average: not just prompt engineering, but context engineering — how you give AI the right background so it truly understands your organization. That’s where most fail, and where the real value lies. Hosted by: Marijke Vreugdenhil (Tech to Market) and Hans van den Berg (Say Hai).

This session will be held in English.

-- Unfortunately this round table is no longer available --

Everyone wants to do something with AI. But if your processes aren’t in place, you’re building on quicksand. AI only works when your organization is ready for it. So where do you start?

In this session, we’ll unpack how to move from AI pilots to real results: by mapping your current processes, spotting where AI can help, and understanding how your workflows, structures, and skills need to evolve. Because when AI enters, it changes more than just tasks — it reshapes the way you work. Hosted by: Bart Waterschoot (Tech to Market) and Hans van den Berg (Say Hai).

This session will be held in English.