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Fall 2022 Johanson Workshops Registration Form
Johanson’s Entrepreneurship Faculty Fellows (formerly Coleman Faculty Fellows) reside in schools and departments throughout Fresno State. They have incorporated elements of entrepreneurship learning into their curriculum with the goal to inspire students in all disciplines to apply knowledge in support of the entrepreneurial mindset. Today, an active collaborative network of 20 full-time Faculty Fellows is placed throughout the University integrating an entrepreneurial mindset into their teaching.

Please fill out this form to select which workshops you would like to attend this semester. All workshops are free to attend for Fresno State students!

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Thursday, September 1, 2022 - 4:00 pm to 5:00 pm: Design Thinking - Entrepreneurship and Life (Lyles Center Classroom)

The Leo Nguyen

For many people, Design Thinking was thought to be used only in entrepreneurship. However, it is a highly useful tool in many aspects of life. Dr. The "Leo" Nguyen will share how he has applied Design Thinking as an engineer, a college professor and an entrepreneur.  

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Tuesday, September 13, 2022 - 3:00 pm to 4:00 pm: Multi-stream Income from Music Sychronization with Media (Lyles Center Classroom)

Corey Whitehead

Learn the five income streams from music created for synchronization (embedding music in soundtrack) to visual media. This will be of interest to music creators, video creators, manufacturers who direct-market, and to marketing/advertising companies. This is also obvious y of interest to music, communications, education majors, entrepreneurs, and more.   

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Wednesday, September 14, 2022 - 9:00 am to 10:00 am: Retail Pricing Strategy (Virtual Synchronous)

Dr. Lizhu Davis

Learn about basic pricing concepts, common retail pricing strategies and the calculation of markup and markdown.

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Thursday, September 15, 2022 - 1:00 pm-2:00 pm: What is Pulque? (Lyles Center Classroom)

Maricarmen Cuevas-Moreno

September 15 is the first day of Hispanic Heritage Month. Pulque is a Mexican alcoholic beverage that is made from fermented sap of maguey plant. The purpose of the workshop is to educate about the history of Pulque. I am a recent graduate of the Fresno State M.B.A program and my project was on Pulque.
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Monday, September 19, 2022 - 10:00 am to 11:00 am: The Value Proposition of Smartphone Healthcare Apps (Lyles Center Classroom)

Charles Douglas

The healthcare smartphone app market is expected to have explosive six-fold growth over the next five years. You will learn the top five problems addressed by apps, and what type of users adopt health apps. Also, you will learn that health apps have a unique three-sided market, and what are the roles users, physicians, and health insurance companies play in the marketplace.
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Tuesday, September 20, 2022 - 10:00 am to 11:00 am:  The Importance of "Culture" in a Merger or Acquisition  (Virtual Sychronous)

Mendy Laval

Why Corporate Culture Can't be Overlooked.
We will look at the importance of corporate culture and how it relates to long-term sustainable growth.
(Organic Growth as well as Inorganic Growth--Acquisition)
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Wednesday, September 28, 2022 - 10:00 am to 11:00 am: Press Play to Begin (Lyles Center Classroom)

Calvin Kammer

How to incorporate fun into your startup and go from idea-to-launch-to-pivot. Approaching starting entrepreneurs' most common problems in a new light. Presented by Calvin Kammer, owner of Next-Gen Escape and recipient of the Fresno Chamber's 2020 Entrepreneur of the Year.
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Thursday, September 29, 2022 - 12:30 pm to 1:30 pm: Starting a Small Business and the Things They Never Told You (Lyles Center Classroom)

Mariah Walton

Ready to turn your “side hustle” into a full-time job?  Great!  Join Mariah Walton, owner of Simply Flowers, an award-winning floral design company, and Business Development Officer for Noble Credit Union as she shares her experiences of building her company from the ground up and the lessons she learned along the way.
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Wednesday, October 5, 2022 - 11:00 am to 12:00 pm: Powerful Presentation Skills (Lyles Center Classroom)

Prof. Betsy Hays

Learn the five keys to powerful presentations (including Anxiety Busters!) 
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Thursday, October 6, 2022 - 1:00 pm to 2:00 pm: What is Stopping You from Achieving Your Goals? (Lyles Center Classroom)

Maricarmen Cuevas-Moreno

This workshop is to encourage those that attend to plan out how to achieve one goal. The purpose is to identify what is stopping them. A worksheet will be provided and we will go through the steps as a team.
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Wednesday, October 19, 2022 - 10:00 am to 12:00 pm: Lead Yourself Before Leading the Charge (Virtual Synchronous)

Fariborz M Tehrani

This workshop enables participants to acknowledge the importance of leadership, diversity, and inclusion. Discussions focus on the identification, explanation, application, and practice of concepts and principles of leaderships, including diversity and inclusion.
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Tuesday, October 25, 2022 - 1:00 pm to 1:50 pm:  Entrepreneurial Storytelling (Lyles Center Classroom)

Jes Therkelsen

Great storytellers inspire. They provoke wonder and kindle empathy. But what budding entrepreneurs should pay close attention to, is how skilled storytellers can captivate their audience and drive action. The challenge for many entrepreneurs is finding an effective way to convey the value of their business through a story
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Wednesday, October 26, 2022 - 10:00 am to 11:00 am: Diversity in Wine Entrepreneurship (Virtual Synchronous)

Monique Bell

This workshop will explore diversity in the wine industry and will discuss the experience of black wine entrepreneurs during the tumultuous year of 2020 and reflect on how those experience and the industry overall have transformed (or not) nearly two years later.  
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Tuesday, November 1, 2022 - 9:00 am to 10:00 am: Soil Health and Climate Change (Lyles Center Classroom)

Dave Goorahoo

Soil health refers to a soil’s ability to perform multiple roles such as providing crops with water and nutrients, reducing runoff and erosion, and storing atmospheric carbon- commonly referred to as carbon sequestration. Ongoing research has shown shows that improving soil health increases carbon sequestration, reduces greenhouse gas emissions, and increases drought resilience, thereby ultimately mitigating the negative impacts of climate change. Participants will learn about the standardized methods established for quantifying the physical, chemical, and biological soil health indicators that pertain to climate change.

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Thursday, November 3, 2022 - 9:00 am to 10:00 am: Soil Health and Climate Change (Lyles Center Classroom) (Repeat of Tuesday's Workshop)

Dave Goorahoo

Soil health refers to a soil’s ability to perform multiple roles such as providing crops with water and nutrients, reducing runoff and erosion, and storing atmospheric carbon- commonly referred to as carbon sequestration. Ongoing research has shown shows that improving soil health increases carbon sequestration, reduces greenhouse gas emissions, and increases drought resilience, thereby ultimately mitigating the negative impacts of climate change. Participants will learn about the standardized methods established for quantifying the physical, chemical, and biological soil health indicators that pertain to climate change.

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Tuesday, November 15, 2022 - 5:30 pm to 6:45 pm: Production and Marketing of Organic Farm Produce (Virtual Synchronous)

Dave Goorahoo

An increase in demand for organic food in the United States is on the rise. “Organic” is the production of food without the use of synthetic chemicals and includes everything from food to clothing to personal care products. As entrepreneurs explore opportunities in Organic farming, it is important to review the goals and objectives that distinguish this system from Non-Organic or Conventional farms.   

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Thursday, November 17, 2022 - 2:00 pm to 3:00 pm: Let's Get Nuts About Nutrition (Lyles Center Classroom)

Lisa Herzig

Join us as we discuss the facts about Nuts. We will explore the benefits of including nuts in our meal planning and how to ensure they have a place at our table. Lastly we will challenge you to create a healthy snack using nuts.
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Friday, November 18, 2022 - 1:00 pm to 2:00 pm: Food Safety in California Vegetable Production Systems (Lyles Center Classroom)

Dave Goorahoo

The San Joaquin Valley in Central California and the Salinas Valley on the West Coast are commonly referred to as the “Food Basket of the World” and “The Salad Bowl”, respectively. Over the past two decades, vegetable production in these regions has been plagued by food safety issues such as E.Coli and Salmonella contamination of crops such as lettuce and melons. During this presentation, attendees will learn about the two major proactive approaches producers are adopting to minimize the adverse health impact and financial losses associated with these outbreaks:  The Food Safety Modernization Act (FSMA) and California Leafy Greens Handler Marketing Agreement (LGMA).

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Friday, December 2, 2022 - 11:00 am to 11:50 am: Business Location Choice Analysis (Lyles Center Classroom)

Hongwei Dong

This seminar will introduce the basics in firm location choice that can maximize the profit and minimize the costs for businesses. A few location choice methods will be introduced for businesses in different industrial categories.
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