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AI-Generated Content in Marketing: Effects on Consumer Trust and Purchase Intentions

Dear Participant,

We are conducting a study on how people perceive AI-generated versus human-made advertisements. The aim is to understand opinions about trust, authenticity, emotions, and purchase intentions toward each type.

The survey takes about 8–10 minutes. You’ll answer a few general questions, view two ads, and then respond to related questions.

All answers are anonymous and used only for research purposes.

Thank you for your time and contribution!

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1. Have you ever shopped online?   *
2. What types of products do you buy online?
(Please select how often you purchase each category)
I buy weekly
I buy several times a month
I buy several times a year
I buy annually
I do not buy
Clothing & accessories
Electronics & gadgets
Beauty or personal care products
Groceries or food delivery
Books, media, or entertainment
Clear selection
3. Atittudes toward online advertisements *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
I usually pay attention to advertisements I see online.
I find online advertisements useful.
I often feel annoyed by online advertisements.
In general, I have a positive attitude toward online ads.
4. Trust in online advertisements *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
I believe that online advertisements tell the truth.
I trust most online advertisements.
I think online ads are made with honest intentions.
Online ads usually try to give accurate information.
5. ADVERTISEMENT VIEWING (TREATMENT 1)
 👉 Instruction :

Please take a look at the following advertisement carefully.
After viewing it, answer the next questions (5,6,7)about how you felt and what you thought.

*
Captionless Image
Strongly agree
Agree
Neutral
Disagree
Strongly Disagree
After seeing this advertisement, I became interested in buying the product.
I am willing to purchase the product shown in this advertisement.
I would tell my friends/ family about this brand.
I would like to learn more about this brand.
6.The brand or person shown in the advertisement appears to be… *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Dependable
Honest
Reliable
Sincere
Trustworthy
Expert
Experienced
Knowledgeable
Qualified
Skilled
7. Brand Authenticity *
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The advertisement feels genuine and real.
The message in this advertisement matches the brand’s true values.
The ad feels natural, not fake.
The brand seems true to itself, and its image
8. ADVERTISEMENT VIEWING (TREATMENT 2)
👉 Instruction :

Please take a look at the following advertisement carefully.
After viewing it, answer the next questions (8,9,10) about how you felt and what you thought.

*
Captionless Image
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
After seeing this advertisement, I became interested in buying the product.
I am willing to purchase the product shown in this advertisement.
I would tell my friends/ family about this brand.
I would like to learn more about this brand.
9.The brand or person shown in the advertisement appears to be… *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Dependable
Honest
Reliable
Sincere
Trustworthy
Expert
Experienced
Knowledgeable
Qualified
Skilled
10. Brand Authenticity *
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The advertisement feels genuine and real.
The message in this advertisement matches the brand’s true values.
The ad feels natural, not fake.
The brand seems true to itself, and its image
11. What is your gender ? *
12. How old are you? *

13. What is your highest level of education?

*
Thank you for taking part in the survey. The survey is now closed.
If you have any further questions, please do not hesitate to contact us at the following e-mail
address: nissrineramdani2025@gmail.com 
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