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ADVERTISING CAMPAIGN BRIEF
To launch an advertising campaign with influencers. For all questions: s.blokhin@yoloco.io
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* Indicates required question
Advertiser (company name)
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Your answer
The contact person
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Your answer
e-mail
*
Your answer
telephone number / telegram/ etc.
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Your answer
Advertiser website
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Your answer
Instagram/YouTube/TikTok
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What social network do you want to run an advertising campaign on?
Instagram
Youtube
TikTok
Telegram
Twitch
Kick
Snapchat
Required
Link to your brand's social media accounts
*
Your answer
Link to service/product
Specify the link that should be added to the story (where the traffic will go)
Your answer
Realized goods, services (type of activity)
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Your answer
Are you ready to provide services to bloggers without a refund (for free)?
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Yes
No
Competitive advantages
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Your answer
Sales geography
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Your answer
Hashtags or mentions that are important to note
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Your answer
Main competitors (price, quality, functionality, etc.)
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Your answer
Have you worked with bloggers before? (If yes, please provide more details)
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Your answer
Your successful integrations (links to posts or media plan or saved stories):
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Your answer
What task do you use when working with bloggers?
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Your answer
Target audience (age, gender, portrait, social group):
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Your answer
What tasks should the advertising campaign solve:
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Increase brand awareness or loyalty
Increase awareness or loyalty to a specific product
Increase traffic to a specific site or account
Eliminate negativity around a brand or product
Other:
Required
KPI (by what indicators the campaign will be evaluated and which will be the main one):
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Your answer
Will there be any promotion during the advertising campaign?
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Your answer
Advertising format:
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Photo post
Photo post carousel
Stories
Series of stories
Video post
Link in profile header
Fix stories in relevant for 3-7 days
Required
What requirements should an opinion leader meet (content topics, hobbies, lifestyle, etc.):
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Your answer
Campaign start:
MM
/
DD
/
YYYY
Campaign end:
MM
/
DD
/
YYYY
Budjet
*
Your answer
Comment (maybe you have important additions):
*
Your answer
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