Enquête sur le Luxe

Dans le cadre d'un Master Marketing, nous réalisons un mémoire portant sur le Luxe.
Vous trouverez ci-dessous un questionnaire pour lequel nous sollicitons votre participation ; cela afin d'en savoir davantage sur la consommation des produits de Luxe et son image.
Durant cette enquête, les thèmes abordés seront, entre autres : le luxe, la consommation, le comportement et les motivations d'achat des consommateurs, la crise économique et, l'association du sport avec le luxe.

Nous vous remercions par avance pour votre collaboration.

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    Plaisir personnel
    Satisfaction d'un but
    Acquisition d'une valeur sûre
    Achat d'un produit tendance
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    Zinedine Zidane pour Louis Vuitton

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