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Section 1 of 5
Section 2 of 5
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Question
Question Type
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Developer/Builder
Property management
Marketing/Sales
Investing entity
Architectural/Design
Contractor
Other…
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Question Type
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Residential real estate
Commercial real estate
Both residential and commercial
Other…
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10 employees or less
11 - 50 employees
51 - 200 employees
201 - 500 employees
501 employees or more
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Entry
Mid-Level/Management
Director
Executive
Other…
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Section 3 of 5
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Yes
No
I don't know
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A waste of time and money
Something we do when we think about it/have time
A requirement because buyer/renters expect it and/or competitors are on it
A strategic tool that's integral to our marketing plan
Other…
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Less than 1 year
1-5 years
More than 5 years
I don't know
We don't use social media
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Marketing department
Staff member devoted full-time
Staff member devoted part-time
Outsourced to a third party
No one
I don't know
Another company on the property's team
Other…
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Twitter
Facebook
LinkedIn
YouTube
Pinterest
Instagram
Snapchat
Vimeo
WhatsApp
None
Other…
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Question
Question Type
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Twitter
Facebook
LinkedIn
YouTube
Pinterest
Instagram
Snapchat
Vimeo
WhatsApp
None
Other…
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We plan to increase it this year.
We plan to keep it the same this year.
We plan to decrease it this year.
We don't have a social media budget.
I don't know.
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add "Other"
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Section 4 of 5
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Question Type
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Not impactful
Somewhat impactful
Very impactful
N/A
Twitter
Facebook
LinkedIn
YouTube
Pinterest
Instagram
Snapchat
Vimeo
WhatsApp
Other
Rows
1.
Twitter
2.
Facebook
3.
LinkedIn
4.
YouTube
5.
Pinterest
6.
Instagram
7.
Snapchat
8.
Vimeo
9.
WhatsApp
10.
Other
11.
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Columns
Not impactful
Somewhat impactful
Very impactful
N/A
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Not at all important
Somewhat important
Important
Very important
N/A
Attract new tenants and buyers
Attract new vendors (for commercial spaces)
Engage with potential tenants and buyers
Engage with current tenants or buyers/customer service
Engage with local vendors and the community
Increase occupancy and retention
Risk management/market intelligence
Define property brand
Increase property brand awareness
Improve property image
Rows
1.
Attract new tenants and buyers
2.
Attract new vendors (for commercial spaces)
3.
Engage with potential tenants and buyers
4.
Engage with current tenants or buyers/customer service
5.
Engage with local vendors and the community
6.
Increase occupancy and retention
7.
Risk management/market intelligence
8.
Define property brand
9.
Increase property brand awareness
10.
Improve property image
11.
Add row
Columns
Not at all important
Somewhat important
Important
Very important
N/A
Add column
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