Media Training for Bicycle Advocates

Whether you're showing off a new bike lane, drumming up support for federal bike funding, or calling attention to a safety hazard on your corner, you've got a story to tell about biking. Reporters want to help you tell that story -- but you need to know how to work with them. Or, you can tell that story yourself!

Join us for the first-ever National Bike Summit media training -- hosted by the League of American Bicyclists, Streetsblog and Streetfilms -- on Sunday, March 2, from 4 to 7 p.m. at the Renaissance DC (999 9th St NW).

In the first segment we'll talk about how to pitch a story; the peculiarities of working with TV, radio, print and online reporters; how to write and send an effective press release; what ground rules to set before talking to the media; and how to time your outreach and your press event. Our panel will represent digital, print, TV and radio journalists, including:

- Tanya Snyder, editor, Streetsblog USA (moderator)
- Nadia Pflaum, Investigative Producer, WUSA9
- Kate Ryan, reporter, WTOP News
- Aaron Wiener, staff writer, Washington City Paper

Then we'll switch focus to learn how you can become a media maker yourself, taking advantage of new and traditional channels to share your story and advance your campaigns. Our panel will include:

- Liz Murphy, League Communications Manager (moderator)
- Adonia Lugo, League Equity Initiative Manager and blogger at urbanadonia.com
- Elly Blue, author of Bikenomics
- Clarence Eckerson, director of Streetfilms
- Maria Sipin, creative team and social media advisor, Pedal Love Project

This event is free and open to the public, but you must register to reserve your spot. Space is limited so sign up today!

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