Please don't feel pressured to know all of these answers, and only answer questions you're comfortable answering. With that in mind though, the more insights we have, the better we can create a precise and tactical marketing outcome for you.

We like to categorise our films/products as follows:

- Brand Films - These are films that serve to communicate top-level brand ideas (who we are, what we do, why we do it). These films are often used to help launch a brand, launch a re-brand, build brand awareness, etc. They are often aspirational and inspirational and are crafted with extra care and production value. Please see examples of our work in this category here: Brand Film Examples

- Culture Films - These films are similar to, but distinct from, Brand Films. They often speak to the values of an organisation and are often designed for more of an internal audience, or to remind external stakeholders why an organisation exists. They can be inspiring, evocative and emotive. They often focus less on products and services. Please see examples of our work in this category here: Culture Film Examples

- Product Films - These films can come in a diverse number of styles, and are driven by the product or service they're promoting. But what unites them is that they all serve to promote a specific product or service. This can be done either through a testimonial, or through an explainer, or polished, scripted summary of the product, outlining features and benefits. They are united by their intent which is fundamentally to raise awareness for and/or sell a product or service. See examples here: Product Film Examples

- Case Studies and Testimonials - This style of film is popular. It typically involves an interview with one or more key stakeholders sharing their thoughts about a product, service or organisation. Creative use of B-roll is typically used to help enhance the story and frame the messaging. See examples here: Case Studies

- TV Commercials - The style we're all familiar with. 15 and 30 (and sometimes 60) second advertisements that are often very precise and efficient. Often very purely designed to persuade... either to purchase a product or service, or come on board with a brand statement or idea. See TVC examples here: TVC Examples

- Social Media Content - A new(er) trending style. When it comes to branded social media, we like to think of this genre as a cousin to TV Commercials. Often designed around the 15" length (but can be longer) these pieces are often designed to help 'arrest attention' and are therefore catchy, satisfying, offer the promise of some kind of reward (either humour or a punchline, etc). Production value is less of a concern, but good creative seems ever more important. Social can be either paid (promotion), or organic, but paid is typically the only way to get a meaningful number of impressions/eyeballs. That said, very often we create cut-downs of longer content (e.g. brand films) that are in effect teasers of the longer piece and are served on social to help drive traffic back to a website, social channel, etc. See Social Media Examples here: Social Media

- Animation - While animation can cross genre and be used to serve any of the above styles, it's worth putting it in its own genre as it can often be used to great effect when creating product and explainer films, and/or more abstract, conceptual films that are best illustrated using animation. Please see Animation Examples here: Animation Examples

Often it is important that we film within a specific window, or that we feature specific people in a video, or that we don't feature specific people, or that we showcase a specific product or service.

Please also let us know your deadline here. This could be an on-air deadline, or an event we're launching the video at, or a specific ticking clock for production, etc.